Red Star Wealth’s new CRM system has changed their lives

Award winning independent financial advisers Red Star Wealth Management have been utilising their knowledge and expertise to provide truly independent advice to both individuals and corporates, and everything in between since their inception in 2011.

The business has grown considerably over the past 5 years and now boasts over 150 clients ranging from national solicitor’s firms to private individuals.

With such a variety of clients and financial products available, Red Star Wealth needed to ensure they had the infrastructure in place to deliver the efficient and professional service they promise to every client.

They recently decided that the only way forward was to invest in a robust CRM system. Kristen Durose, managing director of Red Star Wealth, commented: “As we expanded our client base and introduced more services we realised that the systems we had in place just weren’t sufficient to deliver the level of service we offer. We wanted a system that would help us manage our client base, enable us to stay in touch with our clients and prospects in a variety of ways and make it easier for us to track renewals and anniversaries.”

Kristen spoke to several companies who specialise in CRM products and selected IT professionals NetDec. Kristen continued, “I was incredibly impressed with the questions they asked us at our initial meeting. They were extremely keen to get a thorough understanding of our business and what we want to achieve. We put together a wish list and NetDec provided us with a bespoke solution which delivered everything on it! The majority of the other solutions we looked at seemed just too off the peg.”

Red Star Wealth also wanted the CRM to create workflows which would allow them to automate a number of processes and therefore increase efficiency. The NetDec team delivered this through reviewing the processes and tasks that Kristen and her team repeatedly perform and integrating them into the CRM system.

Craig Townley, managing director from NetDec commented: “A truly efficient CRM system needs to be custom built to meet the specific requirements of each client. There are so many occasions when CRMs have been installed that don’t meet the criteria set by the client or are so complicated and time-consuming that they hamper the business instead of making it more effective and profitable. Our solution is to listen carefully to the client, establish their needs and deliver a cost-effective solution, whilst being mindful of additional features which may be required in the future.” The new CRM has now been in use for four months at Red Star Wealth and has transformed the business. All the information is in one place and accessible to the whole team at any time, with client reports available at the touch of a button, making the whole company more effective. Kristen concluded, “We’re delighted with our new CRM, it saves us an incredible amount of time and money and I really am not exaggerating when I say that the system has changed our lives!”