Red Star Wealth’s new CRM system has changed their lives

By Zebra Colour

11 Oct 2016

Award winning independent financial advisers Red Star Wealth Management have been utilising their knowledge and expertise to provide truly independent advice to both individuals and corporates, and everything in between since their inception in 2011.

The business has grown considerably over the past 5 years and now boasts over 150 clients ranging from national solicitor’s firms to private individuals.

With such a variety of clients and financial products available, Red Star Wealth needed to ensure they had the infrastructure in place to deliver the efficient and professional service they promise to every client.

They recently decided that the only way forward was to invest in a robust CRM system. Kristen Durose, managing director of Red Star Wealth, commented: “As we expanded our client base and introduced more services we realised that the systems we had in place just weren’t sufficient to deliver the level of service we offer. We wanted a system that would help us manage our client base, enable us to stay in touch with our clients and prospects in a variety of ways and make it easier for us to track renewals and anniversaries.”

Kristen spoke to several companies who specialise in CRM products and selected IT professionals NetDec. Kristen continued, “I was incredibly impressed with the questions they asked us at our initial meeting. They were extremely keen to get a thorough understanding of our business and what we want to achieve. We put together a wish list and NetDec provided us with a bespoke solution which delivered everything on it! The majority of the other solutions we looked at seemed just too off the peg.”

Red Star Wealth also wanted the CRM to create workflows which would allow them to automate a number of processes and therefore increase efficiency. The NetDec team delivered this through reviewing the processes and tasks that Kristen and her team repeatedly perform and integrating them into the CRM system.

Craig Townley, managing director from NetDec commented: “A truly efficient CRM system needs to be custom built to meet the specific requirements of each client. There are so many occasions when CRMs have been installed that don’t meet the criteria set by the client or are so complicated and time-consuming that they hamper the business instead of making it more effective and profitable. Our solution is to listen carefully to the client, establish their needs and deliver a cost-effective solution, whilst being mindful of additional features which may be required in the future.” The new CRM has now been in use for four months at Red Star Wealth and has transformed the business. All the information is in one place and accessible to the whole team at any time, with client reports available at the touch of a button, making the whole company more effective. Kristen concluded, “We’re delighted with our new CRM, it saves us an incredible amount of time and money and I really am not exaggerating when I say that the system has changed our lives!”

Enjoyed this? Read more from Zebra Colour

Latest news

1

Construction begins on new Civil Service office building in Talbot Gateway Alan McBride Muse Will Town Defence Infrastructure Organisation Jennifer Chard Defence Business Services Cllr Lynn Williams Blackpool Council Garry Bowker Vinci

Construction begins on new Civil Service office building in Talbot Gateway

20 May 2025

2

Skiddle raises over £750,000 for charities Skiddle cheque presentation to Alder Hey Hospital

Skiddle raises over £750,000 for charities

20 May 2025

3

Former Victorian Hotel approved for residential conversion The site

Former Victorian Hotel approved for residential conversion

19 May 2025

4

REVOLUTION PARK: Work starts on Darwen’s new home of advanced manufacturing Oliver Webber, Tracy Clavell-Bate and Tim Webber from Barnfield Group with Cllr Phil Riley, second from right, Leader of Blackburn with Darwen Council

REVOLUTION PARK: Work starts on Darwen’s new home of advanced manufacturing

19 May 2025

5

Two Cuckoo Gins named winners in The Gin Guide Awards 2025 Mark Long

Two Cuckoo Gins named winners in The Gin Guide Awards 2025

19 May 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV122 May/June Launch Event
121 Lancashire Business View Magazine Launch
Networking
21 May 2025

LBV122 May/June Launch Event

Lancaster and Morecambe College, Lancaster, LA1 2TY

08:30 - 10:30

Sub36 Networking
Networking
11 Jun 2025

Sub36 Networking

British Jewellery School, Scorton, PR3 1BA

15:00 - 17:00

Lancashire Net Zero Carbon Conference
Net Zero Carbon Social 1200pxtrident 2
Networking
18 Jun 2025

Lancashire Net Zero Carbon Conference

Crow Wood Hotel & Spa Resort, Burnley, BB12 0RT

08:30 - 13:00

Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

RISE - The Academy for Female Leaders and Managers
WENDY BOWERS RISE Illustrstion copy.jpg.jpg
LBV Hub Seminars
02 Apr 2025 - 08 Oct 2025

RISE - The Academy for Female Leaders and Managers

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:00 - 15:30

Amber River True Bearing quarterly investment seminar
LBV Hub Seminars
22 May 2025 - 22 May 2025

Amber River True Bearing quarterly investment seminar

Cottons Hotel & Spa , Knutsford, WA16 0SU

16:00 - 18:00

The Business Network Central & East Lancashire
LBV Hub Networking
22 May 2025 - 22 May 2025

The Business Network Central & East Lancashire

Mytton Fold, Langho, BB6 8AB

11:30 - 14:15

Preston Freelancer Meet-Up: May
Freelancer Meet-Up May.png.png
LBV Hub Networking
22 May 2025 - 22 May 2025

Preston Freelancer Meet-Up: May

society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Liverpool Business Expo 2025
https---cdn.evbuc.com-images-881365363-4862066883-1-original.20241023-085714.jpeg.jpg
LBV Hub Awards
23 May 2025 - 23 May 2025

Liverpool Business Expo 2025

Aintree Racecourse , Liverpool , L9 5AS

09:00 - 15:00

Advantage: AI – A Workshop for Business Leaders – May 29
Artboard 15.png.png
LBV Hub Seminars
29 May 2025 - 29 May 2025

Advantage: AI – A Workshop for Business Leaders – May 29

Door4 Office, Burnley Wharf, Manchester Road, Burnley, BB11 1JG

09:00 - 11:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV122 Online Graphic
Subscribe now

Weekly news bulletin