Preston needs more retail and leisure space, report says

A new study, undertaken by Deloitte LLP on behalf of Preston City Council, has shown that the city centre should still expand its shopping and leisure offer over the next 15 years despite the ongoing difficult economic conditions.

Although existing vacant premises should mostly meet any short term requirements, there is still a need to provide more suitable premises in the longer term to attract new major high street brands and restaurants, who are currently looking for opportunities in the region.

A survey of towns and cities, based on the presence of national retailers found that Preston is ranked 60th in the country and is behind only Manchester and Liverpool centres in the North West.

And City Deal, if given the green light, will provide thousands more new homes bringing more people into the city centre seeking retail and leisure activities.

“Driving up footfall into the city centre and improving the leisure and night time economy for residents, workers and visitors are two of our main priorities that will help to maintain Preston as the principal commercial centre serving Lancashire.” The study, along with the recently published Hotel Needs Assessment, will be used to inform the emerging Preston City Centre Plan which will be subject to public consultation later in the Autumn.