Lancashire businesswoman launches 50-day charity run challenge

A Lancashire PR consultant is taking on a challenge to run 5km every day for 50 consecutive days in aid of Pendleside Hospice.

Fiona Ritchie of We Love Creative agency turned 50 in January and will begin her fundraiser on May 29.

The challenge will see Fiona complete five laps of her beloved reservoir route every day for 50 days, raising vital funds for the hospice while inviting families affected by cancer or supported by Pendleside Hospice to dedicate a run to someone special.

She is inviting people to sponsor a run in memory of a loved one by donating £20 and sharing a photograph and favourite song connected to that person.

Fiona plans to create a special playlist from the songs submitted and share photographs and reflections from each dedicated run.

Fiona said: “Turning 50 made this challenge feel really fitting. Pendleside Hospice means so much to so many families, and I wanted to do something meaningful to celebrate while also giving something back.”

The Pendleside fundraising team is set to join Fiona for the final sunrise run, while friend Nick Cassidy has been inspired by the challenge to walk 5K at sunrise every day alongside her effort.

If you’d like to donate to Fiona’s fundraiser, click here, and if you’d like to nominate a memory run on behalf of your loved one, please email her at [email protected]