Pleasure Beach Resort is getting a huge £8.72m ride – and work is underway

By Rob Kelly

20 Mar 2025

Pleasure Beach ride

Blackpool’s Pleasure Beach Resort has unveiled its plans for a new £8.72m ride, which will be the biggest of its kind in the UK.

 A Gyro Swing is being added to the park’s line up of rides in 2026, and work has already begun on its delivery.

 The ride is a giant spinning pendulum that swings 120 degrees and reaches 138 feet at its highest point.

 It can seat 40 riders who face outwards with their legs dangling, and will experience an exhilarating feeling of flying.

 Although other swinging pendulum rides exist in the UK, none come close to the Pleasure Beach model in terms of height. For example, Drayton Manor’s Maelstrom reaches approximately 74 feet, with the new ride almost double that in size.

Amanda Thompson CEO of Pleasure Beach Resort, said: “We’re thrilled to confirm the addition of a Gyro Swing at Pleasure Beach Resort, with work already underway. We’re well known for doing things on a large scale, so becoming home to the largest Gyro Swing in the UK made complete sense.

 “The Gyro Swing is one of the most exciting flat rides in existence – it’s dynamic, fast, and incredibly high, as well as being completely weightless at the top. It will be a fantastic addition to our ride line-up and we can’t wait to see people’s reactions when they experience it for the first time.

 “We’ll be announcing more details soon and we’re very excited for the future at Pleasure Beach Resort.”

 Pleasure Beach had previously teased the arrival of a new ride when it sent a digital van to rivals Thorpe Park on the day it opened its Hyperia rollercoaster, stating “We’ll just have to come up with something else then, won’t we?”

 Preparation work began earlier this year with the demolition of the former Bowl-A-Drome building, but Pleasure Beach had remained tight-lipped on the plans until now.

 The ride and its location were confirmed at Pleasure Beach’s season launch event earlier today.

 It will be located in the north of the park close to the perimeter, meaning riders will feel as though they are being swung over the sea.

 The announcement video, which includes other exciting updates about the park for 2025, can be viewed here.

 Other updates included:

 Confirmation that Pleasure Beach Resort’s newly re-imagined ride, Launch Pad, will open in Spring

An announcement that new scenes will be added to Wallace & Gromit’s Thrill-O-Matic ride, from the new BAFTA award-winning film, Vengeance Most Fowl

A further announcement that the beloved River Caves ride will become the next attraction at Pleasure Beach to receive a re-imagining

Pleasure Beach Resort is currently open for weekends in March, before opening both weekends and weekdays from Saturday April 5 onwards.

 Tickets can be booked online at www.pleasurebeachresort.com and the earlier tickets are booked, the better the value.

Enjoyed this? Read more from Rob Kelly

Latest news

1

Tangerine Group to unveil plans for new £20m global HQ and community investment Tangerine unveil plans for £20m proposals

Tangerine Group to unveil plans for new £20m global HQ and community investment

16 Mar 2026

2

Aztek Security Services set to double turnover as expansion gathers pace Alan Townley Aztek Security Services

Aztek Security Services set to double turnover as expansion gathers pace

16 Mar 2026

3

Blackpool entrepreneur invests £3.5m in transformation of seafront hotel The Glass Tower and Eleven

Blackpool entrepreneur invests £3.5m in transformation of seafront hotel

16 Mar 2026

4

Bowker creates new Group Director role to accelerate data, A.I. and aftersales strategy Jonathan Rogan

Bowker creates new Group Director role to accelerate data, A.I. and aftersales strategy

16 Mar 2026

5

Red Rose Awards winners 2026 revealed Red Rose Winners 2026

Red Rose Awards winners 2026 revealed

14 Mar 2026

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV127 March/April Magazine Networking Event
Jan/Feb Networking Event - Closer up
Networking
19 Mar 2026

LBV127 March/April Magazine Networking Event

Salmesbury Hall, Preston New Road, Lancashire, PR5 0UP

08:30 - 10:30

AI & Cybersecurity Summit
AI and Cybersecurity Logo
Summit
28 Apr 2026

AI & Cybersecurity Summit

Dunkenhalgh House , Blackburn Road, Clayton Le Moors, BB5 5JP

08:30 - 11:00

Sub36 Networking - Outdoor Elements
Sub36
Networking
29 Apr 2026

Sub36 Networking - Outdoor Elements

Outdoor Elements, Pump House Dean Wood, Trapp Lane, Burnley, BB12 7JD

09:00 - 11:00

LBV Magazine Networking Events - SAVE THE DATES
Jan/ Feb Networking Event - Talking
Networking
14 May 2026

LBV Magazine Networking Events - SAVE THE DATES

Lancashire

08:30 - 10:30

Could your business be a King’s Award winner?
King's Cross Awards
LBV Hub
18 Mar 2026

Could your business be a King’s Award winner?

11 Victoria Street, Preston, Lancashire, PR1 7QS

16:00 - 18:00

Preston Freelancer Meet-Up and Coworking Day: March
March Freelancer Square.png.png
LBV Hub Networking
19 Mar 2026 - 19 Mar 2026

Preston Freelancer Meet-Up and Coworking Day: March

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 12:00

The Business Network Central and East Lancashire
LBV Header (30).png.png
LBV Hub Networking
19 Mar 2026 - 19 Mar 2026

The Business Network Central and East Lancashire

Barton Manor, Preston, PR3 5AA

11:30 - 14:15

Exploring Debt Finance: Unlocking SME Growth
LCC Event Logos
LBV Hub Exhibitions
24 Mar 2026

Exploring Debt Finance: Unlocking SME Growth

Farleys Solicitors, 3 Mead Way, Shuttleworth Mead, Padiham, Burnley, BB12 7NG

09:00 - 12:00

Invest in Pendle: A Live Celebration Event
Northlight photograph
LBV Hub
25 Mar 2026

Invest in Pendle: A Live Celebration Event

The Leisure Box, Northlight Mill, Glen Way, Nelson, BB9 5NH

12:00 - 14:00

The Marketing Meetup Lancashire
TMM Lancs - 27th Jan.jpg.jpg
LBV Hub Networking
25 Mar 2026 - 25 Mar 2026

The Marketing Meetup Lancashire

Six Connections, One Slater Terrace, Burnley, BB11 1BU

18:00 - 20:00

The Employment Rights Act 2025: What you need to know
Logo.jpg.jpg
LBV Hub Seminars
26 Mar 2026 - 26 Mar 2026

The Employment Rights Act 2025: What you need to know

Lancaster & Morecambe College, Lancaster, LA1 1TZ

08:00 - 10:00

Lancashire Business Expo 2026
SE, Lancashire 2025.png.png
LBV Hub Exhibitions
27 Mar 2026 - 27 Mar 2026

Lancashire Business Expo 2026

Sir Tom Finney Sports Centre, Preston, PR1 2HE

09:00 - 15:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV124 Online Graphic
Subscribe now

Weekly news bulletin