Pleasure Beach Resort is getting a huge £8.72m ride – and work is underway

By Rob Kelly

20 Mar 2025

Pleasure Beach ride

Blackpool’s Pleasure Beach Resort has unveiled its plans for a new £8.72m ride, which will be the biggest of its kind in the UK.

 A Gyro Swing is being added to the park’s line up of rides in 2026, and work has already begun on its delivery.

 The ride is a giant spinning pendulum that swings 120 degrees and reaches 138 feet at its highest point.

 It can seat 40 riders who face outwards with their legs dangling, and will experience an exhilarating feeling of flying.

 Although other swinging pendulum rides exist in the UK, none come close to the Pleasure Beach model in terms of height. For example, Drayton Manor’s Maelstrom reaches approximately 74 feet, with the new ride almost double that in size.

Amanda Thompson CEO of Pleasure Beach Resort, said: “We’re thrilled to confirm the addition of a Gyro Swing at Pleasure Beach Resort, with work already underway. We’re well known for doing things on a large scale, so becoming home to the largest Gyro Swing in the UK made complete sense.

 “The Gyro Swing is one of the most exciting flat rides in existence – it’s dynamic, fast, and incredibly high, as well as being completely weightless at the top. It will be a fantastic addition to our ride line-up and we can’t wait to see people’s reactions when they experience it for the first time.

 “We’ll be announcing more details soon and we’re very excited for the future at Pleasure Beach Resort.”

 Pleasure Beach had previously teased the arrival of a new ride when it sent a digital van to rivals Thorpe Park on the day it opened its Hyperia rollercoaster, stating “We’ll just have to come up with something else then, won’t we?”

 Preparation work began earlier this year with the demolition of the former Bowl-A-Drome building, but Pleasure Beach had remained tight-lipped on the plans until now.

 The ride and its location were confirmed at Pleasure Beach’s season launch event earlier today.

 It will be located in the north of the park close to the perimeter, meaning riders will feel as though they are being swung over the sea.

 The announcement video, which includes other exciting updates about the park for 2025, can be viewed here.

 Other updates included:

 Confirmation that Pleasure Beach Resort’s newly re-imagined ride, Launch Pad, will open in Spring

An announcement that new scenes will be added to Wallace & Gromit’s Thrill-O-Matic ride, from the new BAFTA award-winning film, Vengeance Most Fowl

A further announcement that the beloved River Caves ride will become the next attraction at Pleasure Beach to receive a re-imagining

Pleasure Beach Resort is currently open for weekends in March, before opening both weekends and weekdays from Saturday April 5 onwards.

 Tickets can be booked online at www.pleasurebeachresort.com and the earlier tickets are booked, the better the value.

Enjoyed this? Read more from Rob Kelly

Latest news

1

Mayoral authority pathway for Lancashire revealed County Hall in Lancashire

Mayoral authority pathway for Lancashire revealed

28 Oct 2026

2

Healey looks to deliver ‘breathing space’ Johnhealeyofficialcabinetportraitjuly2024cropped2

Healey looks to deliver ‘breathing space’

28 Oct 2026

3

Homes improvement group sells minority stake Sustainable Investments Ltd Partners With Bridges

Homes improvement group sells minority stake

28 Oct 2026

4

Businesses outline hopes for Healey's first budget UK Parliament Budget photo

Businesses outline hopes for Healey's first budget

27 Oct 2026

5

Burnley firm supports West Midlands control room expansion 3924518a 13fa 4496 9444 47a6934fbb65

Burnley firm supports West Midlands control room expansion

27 Oct 2026

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV131 November/December Magazine Networking Event
LBV131 Magazine Launch Social720No Text 19 Nov 2026

LBV131 November/December Magazine Networking Event

The Landmark, School Lane, Burnley, BB11 1UF

08:30 - 10:30

Lancashire Business Day 2026
LBD26 WW Logo720 27 Nov 2026

Lancashire Business Day 2026

Burnley Football Club, BB10 4BX

12:00 - 17:00

Sub36 Reunion & Networking
03 Dec 2026

Sub36 Reunion & Networking

Burnley Football Club, BB10 4BX

15:00 - 17:00

Lancashire Net Zero Conference 2027
NZC27 Social 1200x800Generic 11 Feb 2027

Lancashire Net Zero Conference 2027

The Wellbeing Farm, Egworth, Wheatsheaf Hill Farm, Plantation Road, BL7 0BY

09:30 - 02:00

Help to Grow: Management Course
Help To Grow 25 Sep 2026 - 15 Dec 2026

Help to Grow: Management Course

University of Lancashire, Preston, PR1 2HE

09:30 - 12:00

Lancashire Finance Leaders Forum: The Autumn Budget in Focus
ian-UmTFcwHLPC0-unsplash.jpg.jpg 29 Oct 2026

Lancashire Finance Leaders Forum: The Autumn Budget in Focus

Farington Lodge Hotel, Stanifield Lane, PR25 4QR

08:00 - 10:00

The PM+M Autumn Budget seminar - East Lancashire
Autumn Budget 2026 LBV 29 Oct 2026

The PM+M Autumn Budget seminar - East Lancashire

Blackburn Rovers Football Club (Premier Suite), Blackburn, BB2 4JF

08:00 - 10:30

Autumn Budget 2026
Lancaster And Morecambe Logo 1 30 Oct 2026

Autumn Budget 2026

Lancaster & Morecambe College, Lancaster, LA1 2TZ

08:00 - 10:00

Blackburn Budget Breakfast 2026
LBV Website Events GraphicBudget Breakfast 30 Oct 2026

Blackburn Budget Breakfast 2026

Premier Suite, Blackburn Rovers FC, Blackburn, BB2 4JF

07:30 - 10:30

Chamber Breakfast Networking – November
Lancaster And Morecambe Logo 1 03 Nov 2026

Chamber Breakfast Networking – November

Porsche Centre South Lakes, Carnforth, LA6 1FW

08:30 - 10:30

Funding Unlocked
IMG_3058.jpeg.jpg 04 Nov 2026

Funding Unlocked

Accrington Stanley FC, Accrington , BB5 5BX

10:00 - 12:30

Clubhouse Business Network sponsored by Orca Finance - November 2026
Club House Padel 05 Nov 2026

Clubhouse Business Network sponsored by Orca Finance - November 2026

Clubhouse, Blackburn, BB1 3NT

14:00 - 16:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV130 Online GraphicWebsite
Subscribe now

Weekly news bulletin