Pleasure Beach Resort drops hint about the future of its new ride

By Rob Kelly

03 Sep 2025

Blackpool Pleasure Beach ride

Blackpool’s Pleasure Beach Resort has dropped its first big hint about what fans can expect from its new £8.72m ride when it opens next year.

The Lancashire theme park has released a video teasing a potential theme and storyline for Aviktas, which will be the tallest ride of its kind when built.

The video shows diggers at the construction site uncovering an unusual golden egg in the sand – which has cracked, suggesting something has recently hatched. The cracked egg is inspected by puzzled archaeologists.

Artwork has also been installed on the hoardings that surround the ride’s construction area, depicting a golden snake.

Aviktas’s name reveal left fans scratching their heads back in May, but this latest clue provides a glimpse at what might be in store for the ride’s backstory.

Pleasure Beach says the intrigue is part of what makes a new ride so exciting – with more teasers to come.

Amanda Thompson, chief executive of Pleasure Beach Resort, said: “Aviktas has already created a huge buzz, and that’s exactly the intention. These teases are part of a much bigger adventure, and there will be plenty more secrets to uncover.

 “We want guests to feel that intrigue and anticipation long before they take their seat on the ride, and the excitement will only grow as we head towards opening next year.

 “Eagle-eyed fans might even begin to spot more clues seeded throughout the park over the coming weeks and months, including at events.”

 Aviktas will be a towering 138ft gyro swing that will fly riders alongside the world-famous Big One and parallel to the coast.

The tallest of its kind in the UK, its sheer size can be seen in CGI footage released by the park last month, and will drastically change the way the seaside resort’s famous coastline will look.

 The giant spinning pendulum ride swings 120 degrees and will seat 40 riders who face outwards with their legs dangling, and experience an exhilarating feeling of flying.

 Although other swinging pendulum rides exist in the UK, none come close to the Pleasure Beach model in terms of height. For example, Drayton Manor’s Maelstrom reaches approximately 74 feet, with Aviktas set to be almost double that in size.

 Aviktas will open in 2026 and construction work is now well underway.

 Guests who are wanting to visit the Pleasure Beach this season can do so by booking online in advance at www.pleasurebeachresort.com for the biggest savings.

 Tickets start at £35 online, and guests can currently take advantage of a two tickets for £50 or four for £99 offer on Fridays and Sundays.

Lancashire Business View reported about the new ride back in March about preparation work had began earlier this year with the demolition of the former Bowl-A-Drome building, but Pleasure Beach had remained tight-lipped on the plans until now.

Enjoyed this? Read more from Rob Kelly

Latest news

1

£19m Lancaster University Management School transformation complete Conlon Completes 19m Lums Transformation

£19m Lancaster University Management School transformation complete

30 Jul 2026

2

Plans unveiled for part of historic former Preston convent Asan Bhawa

Plans unveiled for part of historic former Preston convent

30 Jul 2026

3

Why Preston employers are backing the real living wage Full Group Photo

Why Preston employers are backing the real living wage

30 Jul 2026

4

Defence giant sees global sales surge Rs273269dp168303lpr

Defence giant sees global sales surge

30 Jul 2026

5

Your Vehicle Rental strengthens leadership team Bridget And Marc

Your Vehicle Rental strengthens leadership team

28 Jul 2026

Blackburn College (July-Aug 26)
Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV130 September/October Magazine Networking Event
Jan/Feb Networking Event - Entrance
Networking
17 Sep 2026

LBV130 September/October Magazine Networking Event

The Beehive Blackburn, Shadsworth Business Park, BB1 2QS

08:30 - 10:30

Built Environment Conference 2026
BEC Listing
Networking
24 Sep 2026

Built Environment Conference 2026

EG On The Move, Waterside Head Office, Blackburn, BB1 2FA

08:30 - 13:00

Sub36 Awards 2026
Awards
16 Oct 2026

Sub36 Awards 2026

Park Hall Hotel & Spa , Chorley

18:00 - 00:00

LBV131 November/December Magazine Networking Event
Jan/ Feb Networking Event - Talking
Networking
19 Nov 2026

LBV131 November/December Magazine Networking Event

Lancashire

08:30 - 10:30

Lancashire Business Day 2026
LBD Listing
Networking
27 Nov 2026

Lancashire Business Day 2026

Burnley Football Club, BB10 4BX

12:00 - 17:00

The AI Lab: Marketing Multiplier
LBV Hub Roundtables
31 Jul 2026

The AI Lab: Marketing Multiplier

Door4, Burnley Wharf, Manchester Road, Burnley, BB11 1JG

09:00 - 11:30

Chamber Breakfast Networking – August
Logo.jpg.jpg
LBV Hub Networking
04 Aug 2026

Chamber Breakfast Networking – August

Morecambe Golf Club, Morecambe, LA4 6AJ

08:00 - 10:00

Morecombe Bay Walk
Morecambe-25-web-gallery4.jpg.jpg
LBV Hub Fundraisers
08 Aug 2026

Morecombe Bay Walk

Arnside, Carnforth, LA5 0HD

13:00 - 18:00

The Ultimate Network
Logo.jpg.jpg
LBV Hub Networking
13 Aug 2026

The Ultimate Network

Garner Hotel , Preston, PR5 0UL

16:00 - 18:00

Mind Over Mountain: Brunch at Ivory Tower
mind-over-mountain-complete.jpg.jpg
LBV Hub Networking
11 Sep 2026

Mind Over Mountain: Brunch at Ivory Tower

Ivory Tower, Preston, PR1 2NL

12:30 - 16:30

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV124 Online Graphic
Subscribe now

Weekly news bulletin