Pleasure Beach Resort drops hint about the future of its new ride

By Rob Kelly

03 Sep 2025

Blackpool Pleasure Beach ride

Blackpool’s Pleasure Beach Resort has dropped its first big hint about what fans can expect from its new £8.72m ride when it opens next year.

The Lancashire theme park has released a video teasing a potential theme and storyline for Aviktas, which will be the tallest ride of its kind when built.

The video shows diggers at the construction site uncovering an unusual golden egg in the sand – which has cracked, suggesting something has recently hatched. The cracked egg is inspected by puzzled archaeologists.

Artwork has also been installed on the hoardings that surround the ride’s construction area, depicting a golden snake.

Aviktas’s name reveal left fans scratching their heads back in May, but this latest clue provides a glimpse at what might be in store for the ride’s backstory.

Pleasure Beach says the intrigue is part of what makes a new ride so exciting – with more teasers to come.

Amanda Thompson, chief executive of Pleasure Beach Resort, said: “Aviktas has already created a huge buzz, and that’s exactly the intention. These teases are part of a much bigger adventure, and there will be plenty more secrets to uncover.

 “We want guests to feel that intrigue and anticipation long before they take their seat on the ride, and the excitement will only grow as we head towards opening next year.

 “Eagle-eyed fans might even begin to spot more clues seeded throughout the park over the coming weeks and months, including at events.”

 Aviktas will be a towering 138ft gyro swing that will fly riders alongside the world-famous Big One and parallel to the coast.

The tallest of its kind in the UK, its sheer size can be seen in CGI footage released by the park last month, and will drastically change the way the seaside resort’s famous coastline will look.

 The giant spinning pendulum ride swings 120 degrees and will seat 40 riders who face outwards with their legs dangling, and experience an exhilarating feeling of flying.

 Although other swinging pendulum rides exist in the UK, none come close to the Pleasure Beach model in terms of height. For example, Drayton Manor’s Maelstrom reaches approximately 74 feet, with Aviktas set to be almost double that in size.

 Aviktas will open in 2026 and construction work is now well underway.

 Guests who are wanting to visit the Pleasure Beach this season can do so by booking online in advance at www.pleasurebeachresort.com for the biggest savings.

 Tickets start at £35 online, and guests can currently take advantage of a two tickets for £50 or four for £99 offer on Fridays and Sundays.

Lancashire Business View reported about the new ride back in March about preparation work had began earlier this year with the demolition of the former Bowl-A-Drome building, but Pleasure Beach had remained tight-lipped on the plans until now.

Enjoyed this? Read more from Rob Kelly

Latest news

1

Burnley chosen for second-ever digital and tech festival Leon Caverley Door4 Mark Edwards Seriun Cat Mawdsley Northern Reach Dave Walker and Liz Wilkinson Brandlifi

Burnley chosen for second-ever digital and tech festival

05 Mar 2026

2

CRC Evans accelerates global growth strategy Steven Mackay

CRC Evans accelerates global growth strategy

05 Mar 2026

3

Star Academies set to anchor £45m Blackburn town centre scheme The regeneration in Blackburn

Star Academies set to anchor £45m Blackburn town centre scheme

05 Mar 2026

4

Forbes buys specialist employment practice in growth move Pauline Wild, Nick Jones, Jonathan Holden, Dan Bickerstaffe,Simon Ost

Forbes buys specialist employment practice in growth move

04 Mar 2026

5

Commissioner brings Lancashire businesses together to strengthen the fight against business crime Clive Grunshaw

Commissioner brings Lancashire businesses together to strengthen the fight against business crime

04 Mar 2026

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV127 March/April Magazine Networking Event
Jan/Feb Networking Event - Closer up
Networking
19 Mar 2026

LBV127 March/April Magazine Networking Event

Salmesbury Hall, Preston New Road, Lancashire, PR5 0UP

08:30 - 10:30

AI & Cybersecurity Summit
AI and Cybersecurity Logo
Summit
28 Apr 2026

AI & Cybersecurity Summit

Dunkenhalgh House , Blackburn Road, Clayton Le Moors, BB5 5JP

08:30 - 11:00

Sub36 Networking - Outdoor Elements
Sub36
Networking
29 Apr 2026

Sub36 Networking - Outdoor Elements

Outdoor Elements, Pump House Dean Wood, Trapp Lane, Burnley, BB12 7JD

09:00 - 11:00

LBV128 May/June Magazine Networking Event
Jan/Feb networking event - hands up image
Networking
14 May 2026

LBV128 May/June Magazine Networking Event

Lancashire

08:30 - 10:30

LBV129 July/August Magazine Networking Event
Nov/Dec Networking Event
Networking
16 Jul 2026

LBV129 July/August Magazine Networking Event

Lancashire

08:30 - 10:30

LBV130 September/October Magazine Networking Event
Jan/Feb Networking Event - Entrance
Networking
17 Sep 2026

LBV130 September/October Magazine Networking Event

Lancashire

08:30 - 10:30

LBV131 November/December Magazine Networking Event
Networking
19 Nov 2026

LBV131 November/December Magazine Networking Event

Lancashire

08:30 - 10:30

RISE - Lancashire's unique leadership programme for women
thumbnail_Emma Weston Illustration WENDY BOWERS RISE Illustrstion.jpg.jpg
LBV Hub Seminars
22 Oct 2025 - 18 Mar 2026

RISE - Lancashire's unique leadership programme for women

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:30 - 15:30

Payroll Update 2026 Samlesbury Hall
payroll.jpg.jpg
LBV Hub Seminars
06 Mar 2026 - 06 Mar 2026

Payroll Update 2026 Samlesbury Hall

Samlesbury Hall, Preston, PR5 0UP

08:00 - 10:00

Preston College Brings Industry and Education Together for Green Skills Summit 2026
LBV Hub Seminars
06 Mar 2026

Preston College Brings Industry and Education Together for Green Skills Summit 2026

Brockholes Nature Reserve, Samlesbury, PR5 0AG

09:30 - 13:00

Understanding AI
understanding AI image.png.png
LBV Hub Seminars
06 Mar 2026 - 06 Mar 2026

Understanding AI

Strawberry Fields Digital Hub, Chorley, PR7 1PS

09:30 - 12:00

Women Growing Together in Lancashire
IWD Lancashire March 2026 Landscape Graphic Final
LBV Hub Networking
07 Mar 2026 - 07 Mar 2026

Women Growing Together in Lancashire

Dalvee Restaurant, Lancashire

10:00 - 14:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV124 Online Graphic
Subscribe now

Weekly news bulletin