Pleasure Beach partners with industry giant Coca-Cola

Blackpool’s Pleasure Beach Resort has announced its partnership with beverage giant Coca-Cola – in a strategic move that will revamp the theme park’s drinks offering for the first time in 31 years.

The exciting deal will see Coca-Cola become Pleasure Beach’s official soft drink provider, replacing Pepsi and Britvic, which has been the drinks supplier since 1994.

 Pleasure Beach has described the move as a landmark change that sees two iconic brands coming together, in response to guest feedback.

 As part of the agreement, Coca-Cola products including Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Fanta and Sprite, will be served at food and beverage outlets across the park and its hotels: Boulevard and Big Blue Hotel.

 Guests will also be able to purchase ‘all you can drink’ cups, meaning they can enjoy unlimited refills on Coca-Cola products during their visit.

 Amanda Thompson, CEO of Pleasure Beach Resort, said: “We are a true icon of the attractions industry, so it is only fitting that we should partner with an organisation as iconic as Coca-Cola.

 “This deal will help revolutionise our F&B offering, and means guests can enjoy a delicious beverage, before and after taking on some of the UK’s most thrilling rides.

 “We’re incredibly proud to be working with such a strong partner; one which shares our commitment to excellence and customer experience.”

 In 2024, Pleasure Beach announced its evolution to a resort destination and confirmed it had entered a period of transformation. The partnership with Coca-Cola is one of many changes expected during this exciting new era.

 The deal will be in place for Pleasure Beach Resort’s opening weekend on March 1. Ticket prices start at £34 for adults and £29 for children under 12.

It comes after Lancashire Business View reported last month about hundreds of both full and part time roles available to suit all skillsets and lifestyles, with recruitment taking place across a range of departments at Blackpool Pleasure Beach.