Pierce extends contract with Bespoke after lockdown lead surge

Pierce Chartered Accountants has extended its contract with digital agency Bespoke based upon the increase in leads provided by its new website, launched in February this year.

Established 1929, Pierce is an award-winning business advisory and accountancy group based in Blackburn, employing 65 people in departments covering accounts, audit, payroll, tax, corporate finance, forensic services, business consultancy, admin, secretarial, IT and online services.

Described at launch as representing a new chapter for the firm, Preston-based digital agency Bespoke replaced the previous ten-year-old website, with a new website designed to meet specific lead generation targets through ongoing digital marketing, with a completely new navigation system aimed at efficiently driving customers towards the services most relevant to them.

Prior to the launch, Pierce director Lisa Kennery took part in Bespoke’s 20-week Digital Accelerator programme of masterclasses, mentoring, strategy production, learning portal, and online community support.

Bespoke head of digital Chris Ward said: “We are especially pleased to have worked with Pierce, who are one of the biggest names in accountancy in Lancashire, in the delivery of this new website and its success is due to a partnership approach. Working with Lisa through our Digital Accelerator, has provided dovetailing of agency expertise with client understanding to deliver significant success.”

Pierce Accountants director Lisa Kennery said: “We are very pleased to have extended our contract with Bespoke after the incredible success of the new website. With the site launched not long before lockdown, we were astounded to have generated the leads it has. 

“After ten years with our old website, it really has proved our suspicion that online had almost been an untapped client acquisition channel for Pierce. The new website is underpinned by a deeply planned digital strategy, with everything about it linked to specific lead generation targets. Our goal was more leads and we got exactly what wanted. 

“The current crisis has meant a huge rise in demand for accountancy services and advice so we’re proud to have a website that is up to the job in helping our customers access the services and expertise they need now and for the future as things settle into a new normal.”

For more information, go to www.bespokedigital.agency.