Pets Choice acquires five brands from PetLife International to extend reach in premium and vet sectors

Pets Choice, has agreed to purchase, from PetLife International, a number of brands to strengthen its product portfolio in the Premium sector. Pets Choice will take over sales as from 1st November 2024.

These brands will now join Pets Choice’s family of pet brand offerings, including Webbox, Bob Martin, Felight, TastyBone, Vet’s Kitchen & Hownd.

Pets Choice, who has a headquarters in Blackburn, supplies partners in the Grocery, Independent retail, E-Commerce, Pet Speciality and Veterinary sectors with high-quality products in a variety of formats. It plans to use this latest acquisition to grow its share of the premium sectors.

CEO of Pets Choice, Tony Raeburn, said: “This is another fantastic acquisition for Pets Choice of five well established brands as we continue our drive into product premiumisation.

"We look forward to welcoming new customers to Pets Choice as well as being able to offer these brands to our extensive and loyal customer base, helping us to further consolidate our position as a leader in the pet care industry.”

CEO of Petlife International, James Hancock, said: “I have known Tony for many years and when we made the decision to sell some brands, enabling us to concentrate and invest in our Vetbed manufacturing division, Tony was our first port of call and Pets Choice are the perfect fit to drive these fantastic brands to the next level.”

Pets Choice continues to expand and bring in additional head count to meet its business demands. The addition of new brands and other business growth opportunities, mean that further job opportunities will be made available and shared. For more information and to apply, please visit: https://www.petschoice.co.uk/join-our-pack