Pets Choice acquired premium Mikki brand from Interpet

Blackburn manufacturer, Pets Choice, has completed the purchase of the Mikki pet grooming and accessories brand from Interpet.

The Mikki brand will now join Pets Choice’s family of pet brand offerings, including Webbox, Bob Martin, Felight, TastyBone, Vet’s Kitchen & Hownd.

Mikki is a manufacturer of grooming, training and care products for pets with a 40-year history in the market.

Pets Choice supplies partners in the Pet Speciality, Grocery, Independent retail, E-Commerce and Veterinary sectors with high-quality products in a variety of formats. It plans to use this latest acquisition to grow its share of the premium sector.

Tony Raeburn, chief executive of Pets Choice, said: “This is another fantastic acquisition for Pets Choice of the extremely well established Mikki brand as we continue our drive into product premiumisation.

"We look forward to welcoming new customers to Pets Choice as well as being able to offer these brands to our extensive and loyal customer base, helping us to further consolidate our position as a leader in the pet care industry.”

Adrian Exell, commercial director of Interpet, said: “ We are excited that we have found a good home for the Mikki brand as the Central Group continues its path of concentrating on core brands.  Tony was our first port of call and Pets Choice are the perfect fit to drive the Mikki brand which has very loyal followers.”