Pet care company hires marketing specialist

Chorley-based pet product specialist Group55 has hired Claire Henton to boost its marketing activities.

Claire, who joins as marketing executive, has experience in consumer healthcare working on campaigns for a number of award-winning brands and products.

She will draw on knowledge of digital media, SEO and branding to help establish and promote Group55's own stable of products, such as Animology, DogStar and Strikeback shampoos and flea control products, as well as its customers' private label products. Stephen Turner, managing director, said: “Twenty years ago marketing was easy; today marketing is so diverse that marketers choose specialisms within marketing in which to become expert. In Claire we have recruited a true expert in her field and I am thrilled that she has joined Group55.”