Panache Cruises on course for further growth with support from Rosebud

By Rob Kelly

03 Jul 2025

James Cole

Fast-growing luxury cruise retailer Panache Cruises is set for further success after securing a business loan from Rosebud, part of Lancashire County Council’s Business Growth Service.

This latest loan marks the continuation of a successful partnership between Rosebud and Panache Cruises, which has had two previous rounds of investment from the lender, with total funding support standing at £755,000 since 2021.

This additional Rosebud funding will drive significant expansion in Panache Cruises’ Chorley operations. The company is extending its premises at the Strawberry Fields Digital Hub to create more office space, a dedicated marketing creative area and a state-of-the-art TV studio to enhance customer engagement through high-quality content.

Currently employing 58 people in the UK and 10 in its US office in Orlando, the company is set to recruit between 10 to 20 new employees at its Lancashire base over the next year, boosting opportunities for local talent in sales, marketing, customer service, finance and product development.

Panache Cruises will also increase investment in apprenticeships, with plans to onboard four to six apprentices in partnership with local educational institutions including Runshaw College, Bolton School and Westholme School

James Cole, Founder & CEO of Panache Cruises, said: "Rosebud has been an integral part of our growth story since we launched. This new funding will enable us to take further strides towards our ambition of becoming the world’s biggest seller of luxury cruises.

"Supporting young talent is a key part of our company ethos. We currently employ 14 apprentices across various departments, and we’re excited to expand these opportunities further. It’s about investing in the future of our community while driving our business forward."

One of Lancashire’s standout business success stories, Panache Cruises was founded in 2020 by luxury cruise expert, James Cole. Built on the ethos that ‘nothing is too much trouble,’ Panache Cruises delivers unique luxury cruise booking experiences tailored to meet customer preferences.

With a team of highly experienced ‘cruise connoisseurs’, the company offers unparalleled service and financial peace of mind through ATOL protection. It launched its new brand, Panache Expeditions, in May, catering to customers seeking extraordinary adventures to remote destinations, including Alaska, Antarctica, the Arctic and the Galapagos Islands.

The business was also recently awarded The Sunday Times Best Places to Work and Top 100 Privately Owned Businesses.

County Coun Brian Moore, cabinet member for economic development and growth, Lancashire County Council said:
"It’s inspiring to see the significant growth Panache Cruises continues to achieve with the help of Rosebud. Supporting ambitious businesses like Panache Cruises is what Rosebud is all about. This latest funding reinforces our commitment to creating jobs and fostering innovation in the region."

Rosebud is designed to support Lancashire businesses to grow through loans of between £25k to £100k, along with business support, fostering economic development and job creation.

For more information about Rosebud, visit www.rosebudfinance.co.uk

Enjoyed this? Read more from Rob Kelly

Latest news

1

Tourism Unsung Hero finalists revealed Jenny Moss Kate Pollard Peter Martland Andy Black

Tourism Unsung Hero finalists revealed

01 Oct 2025

2

Basil's in the pink Basil Newby

Basil's in the pink

30 Sep 2025

3

Celebrating the Women building Britain’s business future at The Enterprise Vision Awards The 2025 Enterprise Vision Award winners

Celebrating the Women building Britain’s business future at The Enterprise Vision Awards

30 Sep 2025

4

Business School recruits three industry leaders University of Lancashire recruit business leaders Rob Binns, Miranda Barker and Marcello Trovati new

Business School recruits three industry leaders

30 Sep 2025

5

Third letting at Frontier Burnley is completed Frontier Park in Burnley CRC Evans

Third letting at Frontier Burnley is completed

30 Sep 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Help to grow management course
Help to grow - barriers to growth.png.png
LBV Hub Seminars
26 Sep 2025 - 16 Dec 2025

Help to grow management course

Preston Campus , Preston , PR1 2HE

09:00 - 15:00

The Future of Work: Tech, teams and thriving in a changing world
Oct PTC.png.png
LBV Hub Networking
07 Oct 2025 - 07 Oct 2025

The Future of Work: Tech, teams and thriving in a changing world

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:30

Chamber Breakfast Networking – October
Lancs-cham-logo.jpg.jpg
LBV Hub Networking
07 Oct 2025 - 07 Oct 2025

Chamber Breakfast Networking – October

Soul Bowl, Morecambe, LA4 4BU

08:00 - 10:00

HR Recharge: Empowering today’s workforce, transforming tomorrow’s workplace
Muted Blue (4).png.png
LBV Hub Seminars
08 Oct 2025 - 08 Oct 2025

HR Recharge: Empowering today’s workforce, transforming tomorrow’s workplace

Crow Wood Hotel & Spa Resort, Burnley, BB12 0RT

08:30 - 13:30

Empowering franchise growth in the North West
TFA Event - Empowering Franchise Growth.jpg.jpg
LBV Hub Seminars
09 Oct 2025 - 09 Oct 2025

Empowering franchise growth in the North West

Forbes Solicitors Sceptre Way Walton Summit Centre , Preston, PR5 6AW

08:00 - 10:00

Empowering Franchise Growth in the North West
Empowering Franchise Growth in the North West event
LBV Hub Seminars
09 Oct 2025 - 09 Oct 2025

Empowering Franchise Growth in the North West

Forbes Solicitors, Sceptre Way, Walton Summit Centre, PR5 6AW, PR6 6AW

08:00 - 10:00

Advantage: AI – A Workshop for Business Leaders – Oct 10th
Ai 10.10.png.png
LBV Hub Seminars
10 Oct 2025 - 10 Oct 2025

Advantage: AI – A Workshop for Business Leaders – Oct 10th

Door4 Office, Burnley Wharf, Burnley, BB11 1JG

09:00 - 12:00

Unlocking major project opportunities in the North West
Lancs-cham-logo.jpg.jpg
LBV Hub Seminars
15 Oct 2025 - 15 Oct 2025

Unlocking major project opportunities in the North West

Strathmore Hotel, Morecambe, LA4 5AP

08:00 - 10:00

The New Employee Rights Landscape: Day One Compliance Essentials
EventBrite NORi - 15th Oct 2025 Webinar.png.png
LBV Hub Webinar
15 Oct 2025 - 15 Oct 2025

The New Employee Rights Landscape: Day One Compliance Essentials

Microsoft Teams, Microsoft Teams, PR253XH

13:30 - 15:00

The Business Network Central & East Lancashire
LBV Header (26).png.png
LBV Hub Networking
16 Oct 2025 - 16 Oct 2025

The Business Network Central & East Lancashire

Stanley House, Blackburn, BB2 7NP

11:30 - 14:15

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV124 Online Graphic
Subscribe now

Weekly news bulletin