Online shopping helps Fleetwood Market win innovation award

The National Association of British Market Authorities has honoured Fleetwood Market for its innovative introduction of ecommerce on behalf of its traders.

The market was handed the Market Innovation of the Year at the Great British Markets Awards for introducing round-the-clock online sales through its website.

“We wanted to offer market shoppers the chance to buy whenever it suited them," said markets manager Julian Brent. "Not just during our opening times here at the market but at midnight too, should the urge take you."

Whilst in its infancy, the website should generate many sales for market traders as more and more sign up to the initiative and get online. “We want to support our traders and help their businesses experience continued growth and success. Offering training and guidance on how to use the online market place is one way we can do this.”