One appointed by award-winning technology specialists

Integrated communications agency, One, has been appointed by technology specialists, VST Enterprises, as its retained PR agency.

Manchester-based, VST Enterprises, has launched a brand new, next generation unique symbol identification technology, VCode, which has the potential to replace bar codes and revolutionise online purchases, banking and product traceability.

VCode allows any user to gain information instantaneously on the move, simply by downloading the app to a smart device. All a person needs to do is scan a secure VCode before being directed to a company’s website or bespoke information portal.

Louis-James Davis, CEO of VST Enterprises, said: “When we first met with the team at One, we were bowled over by the creative concepts and vision they had for VCode and our media journey – they really had thought of everything.

“As we have just launched VCode in the App Store and Google Play, we knew we needed to work with an agency who has proven experience in bolstering a company’s reputation and generate high quality results.”

One of the greatest benefits VCode will have across the world is the ability to help track and trace products.

Currently, manufacturers and distributors face the uncertainty of not knowing where their products are or where they are going. With the addition of a VCode, they will be able to track end-to-end activities. This has the ability to eliminate all mainstream counterfeiting.

Wayne Silver, managing director at One, added: “We are living in a world where the public want the very latest gadgets and tech at their fingertips and VST Enterprises has created a product that has the potential to revolutionise our current way of life, whether that’s paying for the food we eat, the films we see or even tracking the nutritional content and lifecycle of our favourite dishes.

“We are looking forward to working closely with the team and are excited to be joining them at the start of this brilliant journey. Our PR team will be working as an extension to the team to bring the latest company news to the media and build the company’s profile within the public sphere.” One is an integrated agency delivering advertising, design, digital, PR and social services to a wide range of B2B and B2C clients including Euler Hermes, Hoover, Taylor Wimpey, United Utilities and York Racecourse.