OFFiGO to launch after pilot success

By Lancashire Business View

09 Oct 2018

dave-preston-offigo-1000x500.jpg
A Blackpool-based website and app which puts consumers in touch with local shops, restaurants and places to visit is planning a full launch following the success of its year-long trial period.

OFFiGO has been promoting daily offers and events since September 2017 and has received a total of 1.2 million page views.

The venture won awards from Geovation and Ordnance survey, and was recently given access to $120,000 in support funding by IBM to help with the development of the version 2 platform.

OFFiGO was founded by CEO Dave Preston, who said: “The pilot proved that consumers are interested in local information on their high street with over eighty thousand different people visiting the site who collectively viewed over 1.2 million pages promoting local businesses sharing reasons to eat, drink, shop and have fun locally.

“We had a number of test businesses that were really pleased with the footfall they received and the stats that backed it up that it came from promoting their business with OFFiGO."

OFFiGO 2.0 is a total revamp providing geo-location features providing consumers with information that is local to them shared by local businesses.

There are plans to implement artificial intelligence software so that consumers find what interests them most, personalising the experience for each user.

With the expansion into other towns more people will be able to access their local high street together online and when they visit other towns on OFFiGO they will be able to access what is available to them that day in that location also.

Places such as Morecambe have asked to be part of the expansion with the local bid actively wanting to bring their high street together online as they see the benefits it can bring.

Dave added: “The high street isn’t dead, it needs to evolve and that needs to include digital. We see a future high street with online businesses opening brick and mortar stores. “Hopefully over the next 12 months OFFiGO can be that link to helping bring the consumers back to spending in local stores as we will be giving businesses the platform to connect with them."

Latest news

1

Fit-out begins at hospital's new £1.5m annex Greater Lancashire Hospital Annex

Fit-out begins at hospital's new £1.5m annex

13 Jun 2024

2

Ribbon cut on Blackpool's £23m tramway extension Blackpool Tram Extension Launch

Ribbon cut on Blackpool's £23m tramway extension

13 Jun 2024

3

Root Fifty-Two welcomes fresh talent to its web development team IMG_2400.jpg.jpg

Root Fifty-Two welcomes fresh talent to its web development team

13 Jun 2024

4

Creating a will for those who can't Nicola Jane Mawson Waddington

Creating a will for those who can't

13 Jun 2024

5

Leading video production company rebrands proper-logo-white-purple-BG.png.png

Leading video production company rebrands

13 Jun 2024

Lbv116 Ltb Strip980
Background image for hub sign up block

LBV Hub

Reach 50,000 members of the Lancashire business community

Post your news
Post your events
Post your offers
Company profile
Social reach
Magazine coverage
Sign-up
Events
RISE - The Academy for Female Leaders and Managers
WENDY BOWERS RISE Illustrstion copy.jpg.jpg
LBV Hub Seminars
11 Jun 2024 - 04 Dec 2024

RISE - The Academy for Female Leaders and Managers

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:00 - 16:30

Business Networking in Preston - BNI Brunch
EVENT LISTING SIZING Brunch .png.png
LBV Hub Networking
14 Jun 2024

Business Networking in Preston - BNI Brunch

Samlesbury Preston Hotel, Preston New Road, Preston, PR5 0UL

09:30 - 11:00

Chamber Annual Dinner
Chamber Logo1.png.png
LBV Hub Social
14 Jun 2024 - 14 Jun 2024

Chamber Annual Dinner

Morecambe Football Club, Morecambe, LA4 4TB

19:30 - 00:00

Business Networking in Blackburn - BNI Infinity
EVENT LISTING BNI Infinity.png.png
LBV Hub Networking
14 Jun 2024

Business Networking in Blackburn - BNI Infinity

Hampton by Hilton, 2 Frontier Ave, Blackburn, BB1 3AL

06:30 - 08:30

Liverpool City Region Business Expo
LCR 22 EXPO IMAGE.jpg.jpg
LBV Hub Exhibitions
14 Jun 2024

Liverpool City Region Business Expo

Exhibition Centre, Liverpool, L3 4DQ

09:00 - 15:00

Business Networking in Chorley - BNI Endeavour
EVENT LISTING SIZING Endeavour.png.png
LBV Hub Networking
18 Jun 2024

Business Networking in Chorley - BNI Endeavour

Oak Royal, Bury Lane, Chorley, PR6 8SW

06:30 - 08:30

Business Networking in Blackburn - BNI Vista
EVENT LISTING SIZING Vista.png.png
LBV Hub Networking
18 Jun 2024

Business Networking in Blackburn - BNI Vista

Hampton by Hilton, 2 Frontier Ave, Blackburn, BB1 3AL

06:45 - 08:30

Exclusive Free Event - An inspiring morning with Professor Paul McGee, The SUMO Guy
Paul McGee Event
LBV Hub Seminars
19 Jun 2024

Exclusive Free Event - An inspiring morning with Professor Paul McGee, The SUMO Guy

Village Hotel Blackpool , Blackpool , FY3 8LL

08:30 - 13:00

Free 4 Week Growth Ignition Coaching Programme
UCLan Primary logo RKE.png.png
LBV Hub Seminars
19 Jun 2024 - 03 Jul 2024

Free 4 Week Growth Ignition Coaching Programme

Online, Preston, PR1 2HE

12:00 - 13:30

Bold Moves Mastermind - Procrastination to Profitable Pricing
BV Online Course Title pages (1).jpg.jpg
LBV Hub Seminars
19 Jun 2024

Bold Moves Mastermind - Procrastination to Profitable Pricing

Oswaldtwistle Mills Business & Conference Centre, Oswaldtwistle, BB5 0EY

09:30 - 12:30

Business Networking in Accrington - BNI Zeus
EVENT LISTING SIZING Zeus.png.png
LBV Hub Networking
19 Jun 2024

Business Networking in Accrington - BNI Zeus

The Mill House, Corn Mill Yard, Accrington, BB5 5HX

06:45 - 08:30

Business Networking in Preston - BNI Diamond
EVENT LISTING BNI Diamond.png.png
LBV Hub Networking
19 Jun 2024

Business Networking in Preston - BNI Diamond

The Marriot Hotel, Garstang Road, Broughton, PR3 5JB

07:15 - 09:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV116 Online Graphic
Subscribe now

Weekly news bulletin