Nublue helps launch world-first for footwear client, inov-8

Following an announcement of the G Series project in December 2017, Nublue have been working with the inov-8 team to design and development an online launch campaign, creating anticipation for the release, and applying the G Series brand to inov-8’s ecommerce platform.

Nublue’s expert designers and certified Magento development team worked with inov-8, to produce a dedicated landing page and product pages for the three G Series shoes, with category pages to follow as the roll out of their ground-breaking Graphene range continues.  Full screen views reveal the innovative footwear in detail, whilst hotspots showcase each shoe’s key features.

Nublue’s Megan O’Todd, account manager for inov-8 had this to say about the project: “It’s been really exciting working with an internationally recognised brand such as inov-8. The whole team is passionate and 100% behind the brand – we have felt like we are a real extension of their own internal team. Helping inov-8 to evolve with this ground-breaking step is fantastic!”

inov-8 first joined forces with Nublue early last year to help evolve their online store strategically.  They were looking for an agency who could become an extension of their own team and develop a long-term relationship to continually improve and develop their Magento 2 store.  Prior to the G Series project, Nublue’s team of experts have also created a new EU store view, implemented free gift functionality and reviews, and enhanced product feeds. The team continue to work closely with inov-8’s stakeholders, creating a strategic roadmap to grow inov-8’s online business in line with their ambitious targets.