Novi wins digital contract with water filter giant

Lancaster-based digital agency Novi Digital has won the contract to supply digital marketing services to BRITA VIVREAU Water Dispensers.

BRITA employs more than 2,000 people around the world and is represented in over 70 countries with production sites in Germany, Great Britain, Italy and China.

The company's VIVREAU water dispenser products are aimed at business customers across corporate, hospitality, healthcare, manufacturing and education. Offering a sustainable and cost-effective way to provide still chilled, sparkling or hot water, with minimised plastic waste.

The pay-per-click (PPC) campaign delivered by Novi Digital will aim primarily at BRITA VIVREAU’s business customers and will be based around the twin benefits of hydration for workplace health, and reduction in plastics for environmental targets.

Aaron Crewe, Novi Digital managing director, said: "With over 50 years’ experience in water filtration, BRITA is a household name whose products are more important today than ever. Dispensers cut out the waste and emissions associated with the manufacturing, transporting and disposing of single-use bottles and have the potential to hugely impact the war on plastics that is such a major issue for the future of our planet.

"The campaign will fully utilise data and research and take a holistic approach to PPC, combining data and psychology-based methodologies for maximum impact."

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