No clowning around as donations reach almost £60,000

circus-starr-end-of-2019-cheque.jpg

A family-owned car dealer’s donations to Circus Starr, a unique social enterprise, have reached almost £60,000.

Circus Starr, was founded in 1987, with aim of bringing joy to the lives of children and their carers who might otherwise not get the chance to have a day out together.

Delighted communications and engagement manager Sarah Hall explained: “One in twenty children are born with a disability and there are currently 4.5 million children living in poverty; without Circus Starr, these kids and their families, wouldn’t have the opportunity to get out and have fun together in a magical big top.

“It’s really hard for me to put into words what Swansway Motor Group’s support means to us, but I want to say a heartfelt thank you, from every child."

The family-owned businesses, which include Preston Audi, VW Van Centre Preston, Swansway Honda Bolton and Blackburn Audi, have been supporting Circus Starr for three years, as director, David Smyth explained, “Since the beginning of 2016, we’ve been donating £20 to Circus Starr for every car we sell on the Motability scheme; that’s the cost of one child and their parent or carer going to see a Circus Starr performance”.

“The number of cars sold on the Motability scheme in 2019 has led to a donation of just over £19,080 for the year, which means we’ve donated nearly £60,000 in the three years we’ve been supporting Circus Starr; this means we’re helping more children attend a Circus Starr performance and that’s much more than a trip to the circus, it can be life-changing."

Sarah explained: “Circus Starr allows the whole family to share a truly magical experience, free of any worries, knowing their needs will be met and their senses wowed. It’s a place where these families, who too often miss out on fun can relax, be themselves and feel included."

David Smyth applauds the fun and escape from difficult everyday lives that Circus Starr provides: “I’m a dad of three children myself and every time I come along to support Circus Starr, I’m humbled by the experience they give these children and their families. Seeing how much the children enjoy it, their smiles and their families’ smiles is very emotional for me as a Dad and I’m so proud that our family business is helping Sarah and the Circus Starr team make a real difference for other families."

Swansway operates 4 VW Van Centres in, Birmingham, Wrexham, Preston and Liverpool. 6 Audi centres in Blackburn, Carlisle, Crewe, Preston, Stafford and Stoke. 2 Honda sites in Bolton and Stockport. 2 Volkswagen centres in Crewe and Wrexham. Peugeot, Citroen and Fiat sites in Chester; Jaguar and SEAT in Crewe and Stafford Land Rover. 4 Motor Match used car stores in Bolton, Chester, Stafford and Stockport.

Enjoyed this? Read more from Swansway Motor Group

Latest news

1

Northern Trust submits plans for a commercial development in Morecambe Northern Trust submit proposed plans for Morecambe

Northern Trust submits plans for a commercial development in Morecambe

25 Feb 2026

2

Aviktas comes to life as new ride spins for the first time at Pleasure Beach Resort Aviktas ride

Aviktas comes to life as new ride spins for the first time at Pleasure Beach Resort

24 Feb 2026

3

AFD Systems accelerates digital transformation with Made Smarter funding AFD Systems

AFD Systems accelerates digital transformation with Made Smarter funding

24 Feb 2026

4

Steel signing marks phase five progress on Blackpool’s Talbot Gateway The Talbot Gateway Steel signing

Steel signing marks phase five progress on Blackpool’s Talbot Gateway

24 Feb 2026

5

Ameon named as new founder patron of Vault Youth Zone Tim Jacques chief executive Vault Youth Zone and Scott Andrews director Ameon

Ameon named as new founder patron of Vault Youth Zone

23 Feb 2026

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV127 March/April Magazine Networking Event
Jan/Feb Networking Event - Closer up
Networking
19 Mar 2026

LBV127 March/April Magazine Networking Event

Central Lancashire

08:30 - 10:30

AI & Cybersecurity Summit
AI and Cybersecurity Logo
Summit
28 Apr 2026

AI & Cybersecurity Summit

Dunkenhalgh House , Blackburn Road, Clayton Le Moors, BB5 5JP

08:30 - 11:00

LBV128 May/June Magazine Networking Event
Jan/Feb networking event - hands up image
Networking
14 May 2026

LBV128 May/June Magazine Networking Event

Lancashire

08:30 - 10:30

LBV129 July/August Magazine Networking Event
Nov/Dec Networking Event
Networking
16 Jul 2026

LBV129 July/August Magazine Networking Event

Lancashire

08:30 - 10:30

LBV130 September/October Magazine Networking Event
Jan/Feb Networking Event - Entrance
Networking
17 Sep 2026

LBV130 September/October Magazine Networking Event

Lancashire

08:30 - 10:30

LBV131 November/December Magazine Networking Event
Networking
19 Nov 2026

LBV131 November/December Magazine Networking Event

Lancashire

08:30 - 10:30

RISE - Lancashire's unique leadership programme for women
thumbnail_Emma Weston Illustration WENDY BOWERS RISE Illustrstion.jpg.jpg
LBV Hub Seminars
22 Oct 2025 - 18 Mar 2026

RISE - Lancashire's unique leadership programme for women

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:30 - 15:30

Preston Freelancer Meet-Up: February
LBV Hub Networking
26 Feb 2026 - 26 Feb 2026

Preston Freelancer Meet-Up: February

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 12:00

Chamber Breakfast Networking – March
Logo.jpg.jpg
LBV Hub Networking
03 Mar 2026 - 03 Mar 2026

Chamber Breakfast Networking – March

The Storey, Lancaster, LA1 1TH

08:00 - 10:00

Lancashire Lifesavers
Logo.jpg.jpg
LBV Hub Networking
03 Mar 2026 - 03 Mar 2026

Lancashire Lifesavers

The Story, Lancaster, LA1 1TH

10:15 - 11:15

Spring Forecast 2026 LIVE: Insights with PM+M
Spring Forecas.jpg.jpg
LBV Hub Seminars
03 Mar 2026 - 03 Mar 2026

Spring Forecast 2026 LIVE: Insights with PM+M

Blackburn Rovers Football Club (Red Rose Suite), Ewood Park, Blackburn , BB2 4JF

12:00 - 15:00

Your marketing measurement is useless
Event header.png.png
LBV Hub Seminars
04 Mar 2026 - 04 Mar 2026

Your marketing measurement is useless

Brockholes Nature Reserve, Preston, PR5 0AG

09:00 - 12:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV124 Online Graphic
Subscribe now

Weekly news bulletin