New Wallace and Gromit adventures land at Pleasure Beach Resort

By Rob Kelly

01 Sep 2025

Norbot Blackpool Pleasure Beach

The world of Wallace and Gromit has been expanded at Blackpool’s Pleasure Beach Resort, as the theme park unveils new additions to one of its most popular attractions.

Wallace and Gromit’s Thrill-O-Matic ride has been updated with the latest adventures from the recent double BAFTA-award winning film, Vengeance Most Fowl.

Now guests can spot fan-favourite Norbot and the return of the villainous Feathers McGraw, alongside classic moments from the dynamic duo.

Pleasure Beach Resort has been working closely with creators Aardman, which saw the studio share original puppets that were used in the Vengeance Most Fowl film.

The original models from the film were 3D scanned, then ‘robo carved’ and brought to life by the talented artists at PB Studios, Pleasure Beach’s in-house creative department.

 This process involved painting, costume making, prop creation, and even individually pricking fur by hand for ‘Ron’ the seal.

 Once the characters were installed in the ride, the PB Studios’ AV technicians added the final touches; programming lights, sounds, special FX and cues.

The characters have made their debut in the four-minute ride, which sees guests travel in a giant slipper through scenes from Wallace and Gromit classics A Grand Day Out, The Wrong Trousers, A Close Shave, A Matter of Loaf and Death, The Curse of the Were Rabbit – and now, Vengeance Most Fowl.

Wallace and Gromit: Vengeance Most Fowl was the most-watched animation on British TV since records began with 21.6 million views in 28 days, and earned a Rotten Tomatoes score of 100%.

Amanda Thompson, chief executive of Pleasure Beach Resort, said: “Wallace and Gromit’s Thrill-O-Matic has always been a family favourite, and our latest additions give the ride more character than ever. It’s been a joy working so closely with Aardman once again to bring the characters of Vengeance Most Fowl to life, alongside the incredible craftsmanship of our in-house team.

“The additions bring even more humour, charm and adventure to the ride, and we know fans young and old are going to love spotting the new characters along the way.”

Wallace and Gromit’s Thrill-O-Matic was officially opened at Pleasure Beach by creator Nick Park himself in 2013.

At the time of opening, he said: "We have the perfect marriage between Wallace & Gromit and Pleasure Beach. I grew up in Preston, which is just down the road so Blackpool feels like a natural home for Wallace and Gromit.

“It has been a great experience working with the Thompson family to create this family ride that sits right in the heart of the park, I really hope that our fans enjoy the Thrill-O-Matic as much as we have enjoyed creating it."

The additions to Wallace and Gromit’s Thrill-O-Matic are hot on the heels of the newly re-opened Launch Pad ride at Pleasure Beach, which re-opened in May after an extensive re-imagining.

Most excitingly of all, the park announced a brand new ‘UK first’ ride, Aviktas, will open in 2026. Aviktas is a giant swinging pendulum ride that will reach heights of 138 feet, making it the tallest of its kind in the UK.

Pleasure Beach Resort is open for the 2025 season and tickets start at £25. Guests can secure the best deals by booking online in advance at www.pleasurebeachresort.com

Enjoyed this? Read more from Rob Kelly

Latest news

1

UAP gears up for growth with private investment, CERN funding, and global recognition Brendan Cornthwaite, founder and CEO of UAP

UAP gears up for growth with private investment, CERN funding, and global recognition

23 Sep 2025

2

Capital gains for Graham and Brown as showroom opens in London Graham and Brown King's Road in London

Capital gains for Graham and Brown as showroom opens in London

19 Sep 2025

3

Pleasure Beach Resort takes home four prizes at UK Theme Park Awards Pleasure Beach Resort’s David Hill, head of rides, and Stuart Cumming, marketing manager with the awards

Pleasure Beach Resort takes home four prizes at UK Theme Park Awards

18 Sep 2025

4

Brookhouse Aerospace invests more than £500k in additional machinery to support growth Brookhouse Aerospace machining facility

Brookhouse Aerospace invests more than £500k in additional machinery to support growth

18 Sep 2025

5

Growth Plan maps out £20bn-plus investment journey Mo Isap from the Lancashire Business Board with the plan

Growth Plan maps out £20bn-plus investment journey

18 Sep 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Preston Freelancer Meet-Up: September
Sept Freelancer (1).png.png
LBV Hub Networking
23 Sep 2025 - 23 Sep 2025

Preston Freelancer Meet-Up: September

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Your Business, Your Region: Making sense of devolution and Local Government Reorganisation
Chorley Council breakfast event new
LBV Hub Networking
23 Sep 2025 - 23 Sep 2025

Your Business, Your Region: Making sense of devolution and Local Government Reorganisation

Worden Hall, Leyland, PR25 3DH

08:00 - 11:00

Speed Networking with BNI
2.png.png
LBV Hub Networking
24 Sep 2025 - 24 Sep 2025

Speed Networking with BNI

Chorley Football Club, Chorley, PR7 3DU

16:00 - 19:00

Making Tax Digital for Income Tax Self Assessment (MTD for ITSA) drop-in day
MTD drop in session.jpg.jpg
LBV Hub Seminars
25 Sep 2025 - 25 Sep 2025

Making Tax Digital for Income Tax Self Assessment (MTD for ITSA) drop-in day

Making Tax Digital for Income Tax Self Assessment (MTD for ITSA) drop-in day, Blackburn, BB1 5QB

10:00 - 16:00

The Marketing Metrics That Matter – Sept 25
Metris 25.09.png.png
LBV Hub Seminars
25 Sep 2025 - 25 Sep 2025

The Marketing Metrics That Matter – Sept 25

Door4 Office, Burnley Wharf, Burnley, BB11 1JG

09:00 - 11:00

The Marketing Meetup IRL: Lancashire - September
TMM Lancashire
LBV Hub Networking
25 Sep 2025 - 25 Sep 2025

The Marketing Meetup IRL: Lancashire - September

Chorley, PR7 2SL

18:00 - 20:00

Help to grow management course
Help to grow - barriers to growth.png.png
LBV Hub Seminars
26 Sep 2025 - 16 Dec 2025

Help to grow management course

Preston Campus , Preston , PR1 2HE

09:00 - 15:00

Chamber Breakfast Networking – October
Lancs-cham-logo.jpg.jpg
LBV Hub Networking
07 Oct 2025 - 07 Oct 2025

Chamber Breakfast Networking – October

Soul Bowl, Morecambe, LA4 4BU

08:00 - 10:00

The Future of Work: Tech, teams and thriving in a changing world
Oct PTC.png.png
LBV Hub Networking
07 Oct 2025 - 07 Oct 2025

The Future of Work: Tech, teams and thriving in a changing world

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:30

HR Recharge: Empowering today’s workforce, transforming tomorrow’s workplace
Muted Blue (4).png.png
LBV Hub Seminars
08 Oct 2025 - 08 Oct 2025

HR Recharge: Empowering today’s workforce, transforming tomorrow’s workplace

Crow Wood Hotel & Spa Resort, Burnley, BB12 0RT

08:30 - 13:30

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV124 Online Graphic
Subscribe now

Weekly news bulletin