New Wallace & Gromit adventures land at Pleasure Beach Resort

By Rob Kelly

01 Sep 2025

Norbot Blackpool Pleasure Beach

The world of Wallace & Gromit has been expanded at Blackpool’s Pleasure Beach Resort, as the theme park unveils brand new additions to one of its most popular attractions.

Wallace & Gromit’s Thrill-O-Matic ride has been updated with the latest adventures from the recent double BAFTA-award winning film, Vengeance Most Fowl.

Now guests can spot fan-favourite Norbot and the return of the villainous Feathers McGraw, alongside classic moments from the dynamic duo.

Pleasure Beach Resort has been working closely with creators Aardman, which saw the studio share original puppets that were used in the Vengeance Most Fowl film.

The original models from the film were 3D scanned, then ‘robo carved’ and brought to life by the talented artists at PB Studios, Pleasure Beach’s in-house creative department.

 This process involved painting, costume making, prop creation, and even individually pricking fur by hand for ‘Ron’ the seal.

 Once the characters were installed in the ride, the PB Studios’ AV technicians added the final touches; programming lights, sounds, special FX and cues.

The characters have made their debut in the four-minute ride, which sees guests travel in a giant slipper through scenes from Wallace & Gromit classics A Grand Day Out, The Wrong Trousers, A Close Shave, A Matter of Loaf and Death, The Curse of the Were Rabbit – and now, Vengeance Most Fowl.

Wallace & Gromit: Vengeance Most Fowl was the most-watched animation on British TV since records began with 21.6 million views in 28 days, and earned a Rotten Tomatoes score of 100%.

Amanda Thompson, chief executive of Pleasure Beach Resort, said: “Wallace & Gromit’s Thrill-O-Matic has always been a family favourite, and our latest additions give the ride more character than ever. It’s been a joy working so closely with Aardman once again to bring the characters of Vengeance Most Fowl to life, alongside the incredible craftsmanship of our in-house team.

“The additions bring even more humour, charm and adventure to the ride, and we know fans young and old are going to love spotting the new characters along the way.”

Wallace & Gromit’s Thrill-O-Matic was officially opened at Pleasure Beach by creator Nick Park himself in 2013.

At the time of opening, he said: "We have the perfect marriage between Wallace & Gromit and Pleasure Beach. I grew up in Preston, which is just down the road so Blackpool feels like a natural home for Wallace and Gromit.

“It has been a great experience working with the Thompson family to create this family ride that sits right in the heart of the park, I really hope that our fans enjoy the Thrill-O-Matic as much as we have enjoyed creating it."

The additions to Wallace & Gromit’s Thrill-O-Matic are hot on the heels of the newly re-opened Launch Pad ride at Pleasure Beach, which re-opened in May after an extensive re-imagining.

Most excitingly of all, the park announced a brand new ‘UK first’ ride, Aviktas, will open in 2026. Aviktas is a giant swinging pendulum ride that will reach heights of 138 feet, making it the tallest of its kind in the UK.

Pleasure Beach Resort is open for the 2025 season and tickets start at £25. Guests can secure the best deals by booking online in advance at www.pleasurebeachresort.com

Enjoyed this? Read more from Rob Kelly

Latest news

1

MGS Technical Plastics in running for seven awards MGS Technical

MGS Technical Plastics in running for seven awards

01 Sep 2025

2

Ultimate Visual Solutions (UVS) launches 'industry first' displays featuring integrated controllers Steve Murphy UVS

Ultimate Visual Solutions (UVS) launches 'industry first' displays featuring integrated controllers

01 Sep 2025

3

Sowena Group adds firepower with two senior hires and heralds move to bigger office Gemma Quaye and Beth Harris

Sowena Group adds firepower with two senior hires and heralds move to bigger office

01 Sep 2025

4

New Wallace & Gromit adventures land at Pleasure Beach Resort Norbot Blackpool Pleasure Beach

New Wallace & Gromit adventures land at Pleasure Beach Resort

01 Sep 2025

5

Red Rose Awards 2026 open for entries Red Rose Awards 2025 scene

Red Rose Awards 2026 open for entries

01 Sep 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
Sub36 Networking - Follow the signs
Sub36 Deaf Village Social1200
Networking
17 Sep 2025

Sub36 Networking - Follow the signs

The Deaf Village, Blackburn, BB2 5EN

10:00 - 12:00

LBV124 September/October Launch Event
MBP Arc Cinema Preston Opening 205
Networking
18 Sep 2025

LBV124 September/October Launch Event

The Arc Cinema, Preston, PR1 2BL

08:30 - 10:30

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

Tri-Site Survey Equipment Showcase
Linkedin Cover.jpg.jpg
LBV Hub Seminars
03 Sep 2025 - 03 Sep 2025

Tri-Site Survey Equipment Showcase

Harewood House , Leeds, LS17 9LG

09:30 - 16:00

Longridge Soap Box Derby
Screenshot 2025-06-10 090035.png.png
LBV Hub Fundraisers
14 Sep 2025 - 14 Sep 2025

Longridge Soap Box Derby

Berry Lane, Longridge, PR3 3WH

10:00 - 16:30

Preston Tech Connection - The Ultimate Tech Quiz!
Preston Tech Connection Sept 25.png.png
LBV Hub Networking
16 Sep 2025 - 16 Sep 2025

Preston Tech Connection - The Ultimate Tech Quiz!

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:00

The Business Network Central & East Lancashire
LBV Hub Networking
17 Sep 2025 - 17 Sep 2025

The Business Network Central & East Lancashire

Stanley House, Blackburn, BB2 7NP

11:30 - 14:15

Cumbria Business Expo 2025
https---cdn.evbuc.com-images-880461633-4862066883-1-original.20241022-110415.jpeg.jpg
LBV Hub Exhibitions
19 Sep 2025 - 19 Sep 2025

Cumbria Business Expo 2025

Carlisle Racecourse, Carlisle, CA2 4TS

09:00 - 15:00

Preston Freelancer Meet-Up: September
Sept Freelancer (1).png.png
LBV Hub Networking
23 Sep 2025 - 23 Sep 2025

Preston Freelancer Meet-Up: September

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Speed Networking with BNI
2.png.png
LBV Hub Networking
24 Sep 2025 - 24 Sep 2025

Speed Networking with BNI

Chorley Football Club, Chorley, PR7 3DU

16:00 - 19:00

Help to grow management course
Help to grow - barriers to growth.png.png
LBV Hub Seminars
26 Sep 2025 - 16 Dec 2025

Help to grow management course

Preston Campus , Preston , PR1 2HE

09:00 - 15:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV 123 Online Graphic
Subscribe now

Weekly news bulletin