New campaign promotes Lancs as a place to work and live

Marketing Lancashire has launched Make Our Lancashire Yours, a new campaign designed to put a compelling case forward for the red rose county as a place to live and work.

The campaign aims to highlight Lancashire's blend of country, coastline, cities and its fabulous food and local delicacies.

The stories are told through the voices of local people which can be found at makelancashireyours.com

The activity was launched at an event working with a panel of the county's ambassadors including Nigel Murray, managing director of Booths, Eddy Adair-Harrison, people director COO & air functions at BAE Systems, Michael Conlon, chairman of Conlon Construction, Nadeem Memon, group chief finance officer at Panaz, Zak Khan, managing director of Vitality Energy Group and Simon Marsden, bursar of Stonyhurst College.

Taste Lancashire Ambassador Paul Heathcote also attended to fly the food and drink flag for the county. Guests were also joined by pole vaulting track and field athlete and Olympian Holly Bradshaw, who was born in Chorley.

At the panel discussion, attended by business from all the county, the participants discussed the benefits of having a business in Lancashire, future opportunities for growth, their own ambitions and why they chose to become an ambassador.

Nigel Murray, Managing Director of Booths said: "Lancashire boasts a rich commercial history and truly is a place of industry and progress, along with its wide variety of landscapes it truly is a place where there is something for everyone. 

"The campaign enables personal stories to be shared from people from all walks of life, all with one thing in common in that Lancashire is a welcoming place where anyone and everyone can live, work or just simply enjoy visiting.”

Rachel McQueen, chief executive of Marketing Lancashire said: “Lancastrians are fiercely proud of their home and their heritage and the campaign tells these stories from those who know them best.

“We are so thrilled to be launching this authentic insight into all that is great about living and working in Lancashire. Our work continues to encourage start-up businesses to the county, driving business growth and international trade and attracting and retaining a skilled workforce."