Mr Charger rebrands with Hotfoot Design

By Hotfoot Design

08 Sep 2023

Mr Charger.jpg.jpg

Mr Charger, the nationwide electric vehicle charging point installer, has undertaken a comprehensive rebrand led by Hotfoot Design, the multi-award-winning creative agency based in Lancaster.

The rebrand follows a period of significant growth for Mr Charger as it has opened local franchises across the UK to meet the escalating demand for EV charging points from homeowners and businesses.

Hotfoot has created a new visual identity, website and a broad range of assets as part of the rebrand, including vehicle livery and workwear. The team at Hotfoot are also working on an ongoing basis with Mr Charger to provide design and web support and to manage its social media, PPC and email marketing campaigns.

Charlie Haywood, creative director at Hotfoot, said: "We love to work with fast-growing ambitious clients in innovative sectors and Mr Charger fits the bill perfectly. Working in collaboration with the team at Mr Charger we developed a dynamic new identity to reflect the company's value proposition as an established national brand with a local presence.

"It was also important to create a brand that is agile enough to adapt as Mr Charger enters new markets in the green energy space, from solar power to home energy storage."

Martin Wells, co-founder at Mr Charger said, "We appointed Hotfoot to give our growing brand a bold and distinctive new look to stand out in the busy EV and home energy market. We are hugely impressed with the creativity, expertise and collaborative approach of the Hotfoot team and we are already seeing the results in terms of customer enquiries and feedback. We are excited about our potential for growth with our new 'Energy everything' strapline at the heart of our strategy."

Verity Agababian, marketing manager at Hotfoot, said: "Working with Mr Charger on their ongoing marketing activity has been a truly collaborative process from day one. We love to feel like an extension of our clients’ teams - working together to create campaigns that increase brand awareness, educate target audiences on the benefits of EV charging, and cut through the noise of a busy industry with bespoke and relevant content. We’re always coming up with innovative ways to highlight the fantastic things Mr Charger offers to their customers, and we’re really excited for what’s to come as they expand their services into solar and battery storage.”

Surrey-based Mr Charger is one of the UK’s leading providers of electric vehicle charging and energy storage solutions for both domestic and commercial clients; supplying, installing, and maintaining a variety of EV charging stations and assisting customers in embracing zero-carbon solutions. With the Government’s commitment to ending the sale of petrol and diesel cars by 2030, electric car charging stations are set to become the norm, rather than the exception.

Hotfoot Design provides brand, website and marketing campaign services to clients in the private and public sectors across the UK. The Lancaster-based agency works with clients including Rolls-Royce, the NHS, DCC plc and AMRC.

Latest news

1

New five-story hotel set for Morecambe Morecambe 86 Bedroom Hotel

New five-story hotel set for Morecambe

08 Dec 2023

2

Enterprise Zone expansion recommended for approval Blackpool Airport EZ Masterplan Visual Dec 2023

Enterprise Zone expansion recommended for approval

07 Dec 2023

3

Green light for 1.6million sq ft Central Lancashire employment site Lancashire Central Illustration

Green light for 1.6million sq ft Central Lancashire employment site

07 Dec 2023

4

Boost launches exclusive programme to help businesses scale 05-ScaleToThrive.jpg.jpg

Boost launches exclusive programme to help businesses scale

08 Dec 2023

5

Cowgills senior promotion follows surge of successful transactions Brad and Ian.jpg.jpg

Cowgills senior promotion follows surge of successful transactions

08 Dec 2023

Fob Advert 980x120
Background image for hub sign up block

LBV Hub

Reach 50,000 members of the Lancashire business community

Post your news
Post your events
Post your offers
Company profile
Social reach
Magazine coverage
Sign-up
Events
Help to Grow Management Course
Collaboration v3.png.png
LBV Hub Seminars
31 Oct 2023 - 14 Feb 2024

Help to Grow Management Course

University of Central Lancashire, School, Online and face-to-face , UCLan, PR1 2HE

09:30 - 11:30

Business Networking in Blackburn - BNI Vista
EVENT LISTING SIZING Vista.png.png
LBV Hub Networking
12 Dec 2023

Business Networking in Blackburn - BNI Vista

Hampton by Hilton, 2 Frontier Ave, Blackburn, BB1 3AL

06:45 - 08:30

Business Networking in Chorley - BNI Endeavour
EVENT LISTING SIZING Endeavour.png.png
LBV Hub Networking
12 Dec 2023

Business Networking in Chorley - BNI Endeavour

Oak Royal, Bury Lane, Withnell, Chorley, PR6 8SW

06:30 - 08:30

Business Networking in Lancaster - Eden Business Network
Eden Business Network.png.png
LBV Hub Networking
13 Dec 2023

Business Networking in Lancaster - Eden Business Network

The Borough, 3 Dalton Square, Lancaster, LA1 1PP

18:30 - 20:30

Business Networking in Preston - BNI Diamond
EVENT LISTING BNI Hatters.png.png
LBV Hub Networking
13 Dec 2023

Business Networking in Preston - BNI Diamond

Norman Jepson (Beefeater), Bluebell Way, Preston, PR2 5PZ

07:15 - 09:00

Business Networking in Burnley - BNI Kudos
EVENT LISTING BNI Kudos.png.png
LBV Hub Networking
14 Dec 2023

Business Networking in Burnley - BNI Kudos

Prairie Sports Village, Windemere Avenue, Burnley, BB10 2FU

06:45 - 08:30

Discover the power of BNI ONLINE - Business Networking in Lancashire
Preston.png.png
LBV Hub Networking
14 Dec 2023

Discover the power of BNI ONLINE - Business Networking in Lancashire

Online Meeting, -, -

09:30 - 11:00

Business Networking in Lancaster - BNI Castle
EVENT LISTING BNI Castle.png.png
LBV Hub Networking
14 Dec 2023

Business Networking in Lancaster - BNI Castle

Vale of Lune RUFC, Powder House Lane, Lancaster, LA1 2TT

06:45 - 08:30

Business Networking in Blackburn - BNI Infinity
EVENT LISTING BNI Infinity.png.png
LBV Hub Networking
15 Dec 2023

Business Networking in Blackburn - BNI Infinity

Hampton by Hilton, 2 Frontier Ave, Blackburn, BB1 3AL

06:30 - 08:30

Business Networking in Preston - BNI Brunch
EVENT LISTING SIZING Brunch .png.png
LBV Hub Networking
15 Dec 2023

Business Networking in Preston - BNI Brunch

Samlesbury Hotel, Preston, PR5 0UL

09:30 - 11:00

Business Networking in Lancaster - Eden Business Network
Eden Business Network.png.png
LBV Hub Networking
20 Dec 2023

Business Networking in Lancaster - Eden Business Network

The Borough, 3 Dalton Square, Lancaster, LA1 1PP

18:30 - 20:30

Discover the power of BNI ONLINE - Business Networking in Lancashire
Preston.png.png
LBV Hub Networking
21 Dec 2023

Discover the power of BNI ONLINE - Business Networking in Lancashire

Online Meeting, -, -

09:30 - 11:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV Advertising Visual NovDec
Subscribe now

Weekly news bulletin