Motionlab wins creative brief for FIT Show 2017

Creative and digital marketing specialists Motionlab has retained the creative brief for the FIT Show as it moves to the NEC in 2017.

Motionlab has been the FIT Show’s lead branding, marketing and creative partner since the show launched in 2013, helping to establish the FIT Show as the main event in the glass and glazing sector.

They will work alongside the FIT Show team as it takes the 2017 event to the National Exhibition Centre (NEC) Birmingham, the UK’s premier exhibition venue, after outgrowing its original location at the Telford Exhibition Centre.

FIT Show Chairman Matthew Glover said: “We’re really excited about FIT Show 2017. We’re especially pleased to announce that we will once again be working alongside Motionlab as our retained creative partner as we take the FIT Show to its new home at the NEC.

“We’ll be working with Motionlab to ensure that the show continues to enjoy the success and growth of the last four years. With a bigger venue, FIT Show 2017 will propel the event to the next level.”

Motionlab CEO Simon Iredale said: “We’re really proud to continue our relationship with FIT Show and retain our position as lead creative and marketing partner. We’ve been with the FIT Show since its inception and the show has evolved massively in this time.

“With a brand new venue set for 2017 which will allow for more visitors than ever, we’ll be delivering another integrated campaign that makes the industry sit up, take notice and attend.”

Motionlab kick-started the FIT Show with the 2013 ‘Everyone’s Going’ campaign, combining a multi-channel strategy including a series of adverts featuring some of the UK’s finest fabricators and installers stating “I’m going” which ran on the FIT Show website and in many of the industry’s most popular publications.

This year’s 2016 FIT Show saw 8,502 visitors enter the exhibition and event organisers have already secured 70% of exhibitor occupancy for the 2017 show which will occupy three halls in Birmingham’s NEC. N.B. The Fabricator Installer Trade (FIT) Show 2017 will be taking place at the NEC Birmingham on 23rd, 24th, 25th May. General information on The FIT Show can be found at: www.fitshow.co.uk.