Motionlab expands content marketing team with new appointment

Digital agency Motionlab has strengthened its content marketing service offering with the recruitment of Jess Hardisty as head of PR to give its mounting client range further opportunity to exploit this essential route of driving customer engagement.

Jess joins from British Independent Utilities, the UK’s leading energy and utility consultancy, where she was responsible for establishing and maintaining their PR and marketing requirements.

She will be accountable for all content marketing and client engagement requirements to enable Motionlab to specialise in delivering a fully integrated communications service, across all media channels and platforms.

Jess has a strong PR agency background having worked as an account manager for Freshfield and Huntsworth's HTPR prior to her spell at BIU.

Her added expertise in this field will prove invaluable as Jess will be combining her content marketing duties with helping manage and formulate marketing strategies for the agency’s award-winning FIT Show, and the inaugural Build Show; a brand new event targeting the building and construction sector due to be hosted at the NEC in 2015.

"I'm really excited to be joining Motionlab's ambitious and creative team. As an agency, Motionlab has absolutely nailed the art of delivering captivating campaigns that bring brands to life and drive sales.

"Content marketing will feature prominently in our upcoming work for clients such as the newly developed Build Show and I'm looking forward to developing and extending Motionlab's offering in this area." This follows on from the recent formation of Motionlab Interactive, a specialist division dedicated to cross-platform app and game development, as the firm continues to mature its overall service package and experience accumulative growth.