Motionlab appointed by Business Doctors
Merseyside-based Business Doctors, the country’s fastest-growing support service for small and medium-sized businesses has appointmented Motionlab as its new creative and digital partner as the firm seeks to build on its well-established presence nationally.Situated in St Helens, Business Doctors, described as the “antidote to Dragons' Den”, currently boasts 37 operations across the UK, offering ‘hands on’ assistance and valuable tools and resources to business owners.
Motionlab has already commenced production on a full suite of updated marketing collateral incorporating a newly strengthened brand identity to instigate future growth and stimulate engagement to help Business Doctors further extend their considerable geographical reach.A full creative digital strategy will be rolled out in 2014.
It was universally felt between client and agency that Business Doctors existing online platform falls short of successfully reflecting their corporate personality both from a design and user perspective.The new site will be launched with enhanced usability and a vastly improved and secure hub section to enable head office and regional franchises to more readily access essential online resources and tools. “We are delighted to be working with Motionlab. They completely understand our brand positioning and we are confident that they will improve our digital footprint,” said Lynne Rawlinson, brand manager.