Morecambe's bright future recognised by chamber rebrand

The Lancaster and District Chamber of Commerce has renamed itself to better reflect its membership.

The organisation estimates that 45 per cent of its membership is based in Morecambe, a town in its ascendancy which is soon to be home to Eden Project North.

As such, the 126-year-old chamber has renamed itself Lancaster and Morecambe Chamber of Commerce, effective immediately.

Chris Gardner, president of the chamber and director of Waters and Atkinson Accountants in Morecambe, said: “When we put the proposal to change the name to our members at our recent AGM, it received unanimous support and I am yet to speak to anyone who thinks it is a bad idea.

"It seems that everyone is optimistic about Morecambe’s future which, it has to be said, has not been the case for most of my lifetime.

“As someone who is both financially and emotionally invested in the town, it delights me to see my sunny hometown on the up! As a Chamber of Commerce, we will shout loud and clear about what a great place Morecambe is to work, rest and play and ensure that members across the district can play a part in the town’s growth.”

Tarnia Elsworth, vice president of the chamber and director of TP Financial Solutions added: “This is an exciting time for our district, and indeed our chamber. Our name historically included Morecambe in the title and was sadly taken out by decision makers in the 80s.

"The re-inclusion of Morecambe represents the fact that a significant portion of our membership is in that area of the district, and as a sign of our commitment to further boost that relationship.

"A key remit of Lancaster & Morecambe Chamber of Commerce is to represent our members to all key decision makers in the district and beyond, as a keen advocate of Morecambe myself, it is only right that we as a chamber recognise Morecambe’s importance in our district through this name change and that we continue to positively advocate for the brilliant business community that exists here."