Moorhouse's toasts new national victory
Moorhouse’s Brewery has triumphed in a top business challenge for hundreds of Britain’s independent brewers.For a second time in recent years, the company has claimed the title of ‘Best Business Development’ at the SIBA (Society of Independent Brewers) Annual Business Awards - open to some 800 member brewers.
SIBA judges heard that since launching a £4.2m brewing complex in 2011, Moorhouse’s has enjoyed consistent record growth driven by a business strategy to expand sales of its award winning cask ales with leading pub chains nationally – and especially in London and the South East.The Burnley brewer has also enjoyed greater exposure for the bottled range with most major supermarkets - seeing sales spike by 80 per cent - while exports have also been developed, including new business with China and South East Asia as well as Europe, the USA and the Irish Republic.
Moorhouse’s racked up a milestone 5m pints for the year to March 2013 and further record growth for both last Halloween - hitting a half-a-million pounds sales for last October. And at Christmas some 500,000 pints were sold; a healthy uplift of eight per cent on sales in December 2012, given the prevailing economic conditions.There was particularly outstanding growth of 55 per cent for the festive specials range. Turnover has reached more than £4.5m with overall sales growing by some 18 per cent.
This success, SIBA was told, has been achieved with new initiatives in service and sustainability with crucial investments made in supplier partnerships, brand innovation, and new people.The famous ‘Pendle Witches’ cask ale company was first hailed as a ‘regional brewer’ three years ago following the launch of the 15-million-pints-a-year brewery to replace the former hard pressed Victorian terraced street premises.
At the awards presentation during the annual BeerX event in Sheffield, SIBA judges said: “Moorhouse’s showed a great strategy by expanding production capacity beyond where they need to be, demonstrating vision, continuous investment, effort and financial commitment.”Managing director David Grant said: “We are really delighted to again win this top business award in our highly competitive and constantly growing industry. This confirms that Lancashire brewing is very much alive and thriving despite economic problems and our ales are now widely available nationwide. “We have worked hard to support our customers with first class service, the best quality core beers and an excellent selection of seasonal cask ales. The award is a real tribute from our peers to our passionate commitment to growing the business and the whole workforce can be extremely proud.”