Milkman John goes back to the future with electric Mercedes-Benz

By Impact Communications

17 Dec 2021

evito-john-fiddler-18.jpg

Battery-powered milk floats were once a common sight in towns and cities across the UK – now John Fiddler has brought the iconic concept bang up to date with his fully electric Mercedes-Benz van.

The Lancashire milkman is using the eVito to deliver a range of dairy products to customers’ doorsteps. Supplied by Dealer Ciceley Commercials, the vehicle offers an average range on a single charge of up to 92 miles (WLTP combined). 

Like its diesel-engined stablemate the eVito has sliding load doors on both sides as well as rear doors that provide access, in the case of John’s long L2 variant, to up to 6.0m3 of cargo area. The 41 kWh battery is securely mounted in a protective housing beneath the floor, so does not impinge on the available space. 

John delivers milk and other products such as cream, yoghurts and fresh orange juice across a radius of approximately 40 miles from his home village of Hutton, near Preston. He bought the round, which serves 300 customers, from the previous owner who was retiring.

Although milk deliveries represent a new opportunity, the trade is very familiar to John – he worked previously at the dairy farm that now supplies his milk, and his father has been in the business for many years.

“There’s always a risk in setting up any new venture but I’m confident that I can make a success of this,” he said. “I know the dairy trade and my local area very well, and in the eVito I have the perfect delivery vehicle.”

He continued: “My dad has driven a diesel-engined Vito for some years now, so I know it’s the ideal size for this type of work. My eVito’s 905 kg payload allowance is ample and the loadspace just right – the fact that the vehicle has doors on both sides as well as at the back makes it very easy for me to lift crates in and out. 

“The eVito is also compact enough for me to negotiate some of the narrow country lanes we have in these parts, while it’s also very comfortable and great to drive.”

Commenting on his choice of an electric variant with single-speed transmission, John explained: “The range is more than sufficient for my daily round, and having no gears to worry about makes it really easy for stop-start work.

“I start my round at 3am, and get back to the dairy by about 10 – they have a charging point and I’ve arranged to leave the vehicle plugged in there, so it’s ready to go again the following morning.

“The electric driveline offers another advantage for my early morning rounds, as it’s all but silent in operation, so much less likely to disturb my customers who are often still in bed when I make my deliveries. 

“Electric power is far cheaper than diesel too, and with many fewer moving parts there’s less to go wrong. As the father of a young child I’m keen to be as ‘green’ as possible by minimising the impact of my business on the environment, and my customers certainly appreciate my efforts.”

He added: “I was always confident that an electric van would be right for me, but Ciceley Commercials’ Sales Executive Rob Claringbold provided added reassurance. He took the time to understand my business model and vehicle use patterns before confirming that the eVito would meet my requirements. I’m glad he did, because I’m delighted with my new van.”

John’s 3.2-tonne eVito is finished to PURE specification. Since he placed his order, though, Mercedes-Benz Vans has responded to customer feedback by realigning this model around the more comprehensive PROGRESSIVE trimline. The eVito now comes with facelifted, chrome-finned grilles and higher-capacity charging cables, as well as additional equipment including reversing cameras and Audio 30 entertainment with DAB radio, anti-theft Protection Package and double locks. 

Customers can further upgrade their eVito vans by choosing the optional PLUS Package, which incorporates extra features such as electrically folding exterior mirrors, 17-inch full wheel covers and PARKTRONIC parking sensors.

Like all Mercedes-Benz vans, John’s eVito came with a three-year, unlimited mileage warranty and MobiloVan, which provides free emergency roadside assistance, including ‘out of charge’ cover. The battery is guaranteed for eight years/160,000 km.

Top picture caption: Generation game - Milkman John Fiddler with partner Annie Miller and one-year-old son Elijah, and their new Mercedes-Benz eVito

Latest news

1

Eden Project Morecambe launches recruitment for two senior roles eden-project-north.jpg

Eden Project Morecambe launches recruitment for two senior roles

10 Sep 2026

2

Velocity Composites appoints experienced listed company CFO Matthew Fowler Joins As Cfo Of Velocity Composites Plc

Velocity Composites appoints experienced listed company CFO

10 Sep 2026

3

United Utilities fined £900,000 after Fylde Coast sewage discharge Fylde Coast Lytham Coastline Boats

United Utilities fined £900,000 after Fylde Coast sewage discharge

09 Sep 2026

4

Red Rose Awards 2027 open for entries Rra27 Entries Open1200x800

Red Rose Awards 2027 open for entries

09 Sep 2026

5

Chambers must continue to evolve - new East Lancashire chief executive Simon Brierley Ceo

Chambers must continue to evolve - new East Lancashire chief executive

08 Sep 2026

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV130 September/October Magazine Networking Event
LBV130 Magazine Launch Social720No Text 6 17 Sep 2026

LBV130 September/October Magazine Networking Event

The Beehive Blackburn, Shadsworth Business Park, BB1 2QS

08:30 - 10:30

Built Environment Conference 2026
BEC26 WW Logo720 24 Sep 2026

Built Environment Conference 2026

EG On The Move, Waterside Head Office, Blackburn, BB1 2FA

08:30 - 13:00

All In One Network
LBV Website Events GraphicAll In One Network 15 Oct 2026

All In One Network

The Leisure Box, Northlight, Glen Way, Brierfield , BB9 5NH

14:00 - 16:00

Sub36 Awards 2026
Sub36 WW Logo720 16 Oct 2026

Sub36 Awards 2026

Park Hall Hotel & Spa, Chorley, PR7 5LP

19:00 - 00:30

LBV131 November/December Magazine Networking Event
LBV131 Magazine Launch Social720No Text 19 Nov 2026

LBV131 November/December Magazine Networking Event

Lancashire

08:30 - 10:30

Lancashire Business Day 2026
LBD26 WW Logo720 27 Nov 2026

Lancashire Business Day 2026

Burnley Football Club, BB10 4BX

12:00 - 17:00

Stop Wasting Time. Start Making Money
Lancaster And Morecambe Logo 1 10 Sep 2026

Stop Wasting Time. Start Making Money

Lancaster & Morecambe College, Lancaster, LA1 2TZ

08:00 - 10:00

Mind Over Mountain: Brunch at Ivory Tower
mind-over-mountain-complete.jpg.jpg 11 Sep 2026

Mind Over Mountain: Brunch at Ivory Tower

Ivory Tower, Preston, PR1 2NL

12:30 - 16:30

Fire Warden Training
14 Sep 2026

Fire Warden Training

Cleveley House Farm, Forton, PR3 1DR

09:00 - 15:00

First Hire Readiness Workshop
LH Training 15 Sep 2026

First Hire Readiness Workshop

20:00 - 21:00

Business Twilight Networking Event
Business Twilight 16 Sep 2026

Business Twilight Networking Event

Engineering Innovation Centre, University of Lancashire, Preston, PR1 2HE

16:00 - 18:30

Launch Event - Business Support and Grant Programmes
Choose Chorley 23 Sep 2026

Launch Event - Business Support and Grant Programmes

Strawberry Fields Digital Hub, Chorley, PR7 1PS

08:45 - 11:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV129 Online Graphic
Subscribe now

Weekly news bulletin