Michael Gregory joins Limitless PR

Blackburn-based marketing and PR firm Limitless has appointed Michael Gregory as a director.

Michael was formerly co-owner and director of Freshfield, where he worked for 17 years following roles with the University of Central Lancashire, Northern Profile and the Northwest Development Agency.

Over his career, he has advised on more than £1.7bn worth of property and regeneration schemes, and has worked with brands including BM Trada, Bolton at Home, Clevr Money, European Freeze Dry, Exova Group Plc, Fish Insurance, Yorkshire Bank, and Roundhouse Properties. He also worked with the University of Central Lancashire to devise and deliver a communications strategy for its £200m Masterplan campus redevelopment.

He now joins the Limitless board alongside existing directors Greg Wilson and Richard Slater. The agency has grown rapidly since its launch in 2015 working for clients including Warrington and Halton Teaching Hospitals NHS Trust, Northern Industrial, Kay Group, British Gynaecological Cancer Society, BAKO North Western, and Sales Geek, and is now on a five-year plan that will see the agency grow its brand across the UK.

Greg Wilson said: "We see his appointment very much as a catalyst for change in how we develop the agency as we embark on a programme of national expansion.

"Bringing with him such a vast amount of experience across several sectors, including property, education, professional and financial services, Michael will be responsible for increasing Limitless’ brand awareness and market share.

"He’ll play an integral part in communicating our competitive edge and working with Limitless’ PR team in delivering campaigns that help clients achieve their communication goals."

Michael Gregory added: "After exiting Freshfield, I was presented with several opportunities, but speaking with Greg and Richard and learning about the vision for Limitless, I knew we could grow the business together.

"We gelled instantly, sharing the same values and collective goals. More importantly, there’s a uniform passion for what we can achieve for Limitless’ clients. I was also impressed by Greg’s and Richard’s desire to collaborate with other creative agencies to share best practice, foster creativity, and deliver outstanding client campaigns."

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