Michael Gibson joins Hotfoot board

Lancaster-based agency Hotfoot Design has appointed Michael Gibson, chair of Digital Lancashire and managing director of Miralis, as a non-executive director.

Michael will be working closely with the three partners at Hotfoot - founder and creative director Charlie Haywood, technical director Aidan Watt, and marketing director Guy Cookson. He will be advising Hotfoot on its plans for strategic growth.

Michael said: “I've known Charlie, Aidan and Guy for many years. Hotfoot is a brilliant creative agency with a great reputation for design and digital marketing. They have a great understanding of their clients, and the customers of those companies, which helps deliver great results for them. I’m delighted to be getting involved to help the team take things to the next level. After some time away from the agency world it's an opportunity I will relish."

Michael Gibson has had an impressive career to date; in addition to his time at Fat Media, he is also currently chair of Digital Lancashire, and a board member of Creative Lancashire. Since leaving Fat Media he launched Miralis - a business consultancy specialising in big data, artificial intelligence and machine learning – and is a director of fast-growing ecommerce company UK Bathroom Store. Hotfoot Design was launched in 2006 and is based in the Storey in the centre of Lancaster. The agency specialises in helping clients grow through brilliant design and digital marketing. The company also recently launched its first product, a gift voucher platform called Regalo that helps hospitality and leisure companies increase their direct revenue.