MHA Moore and Smalley advises on management buy-in at water services firm

By MHA

06 Apr 2022

Website
simon-carruthers-mha-moore-and-smalley.jpg

Water Direct, a leading UK supplier of alternative and emergency water services based in Essex, has secured new investment following a management buy-in.

The transaction facilitates a management buy-in led by Adam Johnson, principal of Soris Capital Partners, who will run the business as CEO post-completion.

Adam brings strong management and business development experience and a successful record of selling into large utilities.

MHA Moore and Smalley's corporate finance team advised Adam Johnson and Soris Capital on the acquisition, providing financial and tax due diligence and wider deal advisory input. The deal has been backed by Ethos Partners and a debt package provided by Shawbrook Bank.

Ethos has invested alongside Adam, a group of leading search fund investors from Europe and the USA, and the incoming non-executive chairman, Andy Smith. Andy brings significant water industry experience, having spent 16 years at Severn Trent plc, including as Director of Water Services and Group HR Director.

Adam Johnson, CEO, said: “I’m thrilled to be joining the talented and dedicated team at Water Direct at a pivotal moment in the company’s journey, as we grow our industry-leading A&E water services with water utilities and commercial customers across the UK. I am also very excited to invest further in our WaterTight™ contingency planning offering to do our part in keeping Britain’s water supply always on."

Water Direct has been bought from FGS Utilities Limited a provider of agricultural contracting, recycling, and utility services. The deal enables FGS to focus on its core business.

Jonathan West, the current managing director of Water Direct, will step back from his leadership role while continuing to provide his services to the company on a part-time basis. The rest of Water Direct’s current management team and 49 staff will work alongside Adam to drive the continued growth of the business.

Jo Cockburn, investment director at Ethos, commented: “We are hugely excited to invest in Water Direct and to support Adam and the management team during the business’ next phase of growth.

“Water Direct is the market leader in A&E water provision to utilities and plays an important role in ensuring continued access to water for consumers and businesses, at a time when the increasing incidence of extreme weather and ageing water infrastructure are resulting in a higher frequency of disruptive events.

“We believe the business is well-placed to continue the growth that has been achieved under Jonathan’s leadership and to cement its position as the most reliable and trusted provider of A&E water services nationwide."

The deal team at MHA Moore and Smalley was led by Simon Carruthers, pictured above, and Ian Waddingham in the corporate finance team and tax partner David Bennett.

Simon Carruthers, corporate finance director at MHA Moore and Smalley, said: “This is a significant transaction that enables new investment and exciting growth potential for a company that plays such a vital role in ensuring the continuity of water supplies in the UK.

“We’re proud to have supported Adam in putting together this important deal and wish the team luck as they embark on this next phase of the journey.”

Founded in 1996 and based in Earls Colne, Water Direct provides alternative and emergency (A&E) water and other water services to most UK water utilities firms and to over 600 businesses.

The company offers its services through the UK’s largest dedicated fleet of water tankers and through its unique Nationwide Bottled Water Bank™ consisting of 20 strategically located storage sites.

{mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:8.0pt; mso-para-margin-left:0cm; line-height:107%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri",sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-fareast-language:EN-US;}

Enjoyed this? Read more from MHA

Latest news

1

Inspirational, Innovative and Future Focused: Blackburn College Apprentice Awards 2026 Blackburn College

Inspirational, Innovative and Future Focused: Blackburn College Apprentice Awards 2026

20 Jul 2026

2

The Lancashire business view: 'Here we go again' westminster-london.jpeg

The Lancashire business view: 'Here we go again'

20 Jul 2026

3

Local estate planning specialist to judge national awards Nicola Combe

Local estate planning specialist to judge national awards

20 Jul 2026

4

WEC Academy celebrates 20th anniversary 20y Banner

WEC Academy celebrates 20th anniversary

20 Jul 2026

5

Bensons for Beds returns to Burnley with six-figure investment in new store PDA260717 12631

Bensons for Beds returns to Burnley with six-figure investment in new store

17 Jul 2026

Blackburn College (July-Aug 26)
Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV130 September/October Magazine Networking Event
Jan/Feb Networking Event - Entrance
Networking
17 Sep 2026

LBV130 September/October Magazine Networking Event

The Beehive Blackburn, Shadsworth Business Park, BB1 2QS

08:30 - 10:30

Built Environment Conference 2026
BEC Listing
Networking
24 Sep 2026

Built Environment Conference 2026

EG On The Move, Waterside Head Office, Blackburn, BB1 2FA

08:30 - 13:00

Sub36 Awards 2026
Awards
16 Oct 2026

Sub36 Awards 2026

Park Hall Hotel & Spa , Chorley

18:00 - 00:00

LBV131 November/December Magazine Networking Event
Jan/ Feb Networking Event - Talking
Networking
19 Nov 2026

LBV131 November/December Magazine Networking Event

Lancashire

08:30 - 10:30

Lancashire Business Day 2026
LBD Listing
Networking
27 Nov 2026

Lancashire Business Day 2026

Burnley Football Club, BB10 4BX

12:00 - 17:00

Preston Freelancer Meet-Up July
LBV Hub Networking
21 Jul 2026

Preston Freelancer Meet-Up July

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 12:00

Legacy & Leadership – Planning for Lift, Death and business continuity
Logo.jpg.jpg
LBV Hub Seminars
21 Jul 2026

Legacy & Leadership – Planning for Lift, Death and business continuity

Lancaster & Morecambe College, Lancaster, LA1 2TZ

09:00 - 10:30

Preston Tech Connection Coworking Day at Society1
PTC coworking day FB 900 Square.png.png
LBV Hub Networking
23 Jul 2026

Preston Tech Connection Coworking Day at Society1

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 12:00

The AI Lab: Marketing Multiplier
LBV Hub Roundtables
31 Jul 2026

The AI Lab: Marketing Multiplier

Door4, Burnley Wharf, Manchester Road, Burnley, BB11 1JG

09:00 - 11:30

Chamber Breakfast Networking – August
Logo.jpg.jpg
LBV Hub Networking
04 Aug 2026

Chamber Breakfast Networking – August

Morecambe Golf Club, Morecambe, LA4 6AJ

08:00 - 10:00

Morecombe Bay Walk
Morecambe-25-web-gallery4.jpg.jpg
LBV Hub Fundraisers
08 Aug 2026

Morecombe Bay Walk

Arnside, Carnforth, LA5 0HD

13:00 - 18:00

The Ultimate Network
Logo.jpg.jpg
LBV Hub Networking
13 Aug 2026

The Ultimate Network

Garner Hotel , Preston, PR5 0UL

16:00 - 18:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV124 Online Graphic
Subscribe now

Weekly news bulletin