MHA Moore and Smalley advises on management buy-in at water services firm

By MHA

06 Apr 2022

Website
simon-carruthers-mha-moore-and-smalley.jpg

Water Direct, a leading UK supplier of alternative and emergency water services based in Essex, has secured new investment following a management buy-in.

The transaction facilitates a management buy-in led by Adam Johnson, principal of Soris Capital Partners, who will run the business as CEO post-completion.

Adam brings strong management and business development experience and a successful record of selling into large utilities.

MHA Moore and Smalley's corporate finance team advised Adam Johnson and Soris Capital on the acquisition, providing financial and tax due diligence and wider deal advisory input. The deal has been backed by Ethos Partners and a debt package provided by Shawbrook Bank.

Ethos has invested alongside Adam, a group of leading search fund investors from Europe and the USA, and the incoming non-executive chairman, Andy Smith. Andy brings significant water industry experience, having spent 16 years at Severn Trent plc, including as Director of Water Services and Group HR Director.

Adam Johnson, CEO, said: “I’m thrilled to be joining the talented and dedicated team at Water Direct at a pivotal moment in the company’s journey, as we grow our industry-leading A&E water services with water utilities and commercial customers across the UK. I am also very excited to invest further in our WaterTight™ contingency planning offering to do our part in keeping Britain’s water supply always on."

Water Direct has been bought from FGS Utilities Limited a provider of agricultural contracting, recycling, and utility services. The deal enables FGS to focus on its core business.

Jonathan West, the current managing director of Water Direct, will step back from his leadership role while continuing to provide his services to the company on a part-time basis. The rest of Water Direct’s current management team and 49 staff will work alongside Adam to drive the continued growth of the business.

Jo Cockburn, investment director at Ethos, commented: “We are hugely excited to invest in Water Direct and to support Adam and the management team during the business’ next phase of growth.

“Water Direct is the market leader in A&E water provision to utilities and plays an important role in ensuring continued access to water for consumers and businesses, at a time when the increasing incidence of extreme weather and ageing water infrastructure are resulting in a higher frequency of disruptive events.

“We believe the business is well-placed to continue the growth that has been achieved under Jonathan’s leadership and to cement its position as the most reliable and trusted provider of A&E water services nationwide."

The deal team at MHA Moore and Smalley was led by Simon Carruthers, pictured above, and Ian Waddingham in the corporate finance team and tax partner David Bennett.

Simon Carruthers, corporate finance director at MHA Moore and Smalley, said: “This is a significant transaction that enables new investment and exciting growth potential for a company that plays such a vital role in ensuring the continuity of water supplies in the UK.

“We’re proud to have supported Adam in putting together this important deal and wish the team luck as they embark on this next phase of the journey.”

Founded in 1996 and based in Earls Colne, Water Direct provides alternative and emergency (A&E) water and other water services to most UK water utilities firms and to over 600 businesses.

The company offers its services through the UK’s largest dedicated fleet of water tankers and through its unique Nationwide Bottled Water Bank™ consisting of 20 strategically located storage sites.

{mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin-top:0cm; mso-para-margin-right:0cm; mso-para-margin-bottom:8.0pt; mso-para-margin-left:0cm; line-height:107%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri",sans-serif; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi; mso-fareast-language:EN-US;}

Enjoyed this? Read more from MHA

Latest news

1

Panache Cruises makes key hire ahead of Australian launch Julliana Nasmith and James Cole

Panache Cruises makes key hire ahead of Australian launch

12 Mar 2026

2

Blackburn bids to become the UK’s first Town of Culture Blackburn Town of Culture bid taken by Robin Zahler

Blackburn bids to become the UK’s first Town of Culture

12 Mar 2026

3

New chapter for Guy’s Thatched Hamlet after Bowland Inns and Hotels acquisition Thatched Hamlet Terrace at Guys

New chapter for Guy’s Thatched Hamlet after Bowland Inns and Hotels acquisition

11 Mar 2026

4

Heritage manufacturers embrace digital technology with Made Smarter Siddique Rasul digital project manager and Steve Allen of Darwen Terracotta

Heritage manufacturers embrace digital technology with Made Smarter

11 Mar 2026

5

BAE reaches pay deal with striking workers Typhoon production Warton

BAE reaches pay deal with striking workers

11 Mar 2026

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV127 March/April Magazine Networking Event
Jan/Feb Networking Event - Closer up
Networking
19 Mar 2026

LBV127 March/April Magazine Networking Event

Salmesbury Hall, Preston New Road, Lancashire, PR5 0UP

08:30 - 10:30

AI & Cybersecurity Summit
AI and Cybersecurity Logo
Summit
28 Apr 2026

AI & Cybersecurity Summit

Dunkenhalgh House , Blackburn Road, Clayton Le Moors, BB5 5JP

08:30 - 11:00

Sub36 Networking - Outdoor Elements
Sub36
Networking
29 Apr 2026

Sub36 Networking - Outdoor Elements

Outdoor Elements, Pump House Dean Wood, Trapp Lane, Burnley, BB12 7JD

09:00 - 11:00

LBV Magazine Networking Events - SAVE THE DATES
Jan/ Feb Networking Event - Talking
Networking
14 May 2026

LBV Magazine Networking Events - SAVE THE DATES

Lancashire

08:30 - 10:30

Red Rose Awards 2026
Rra26 Logo315x315
Awards
12 Mar 2026

Red Rose Awards 2026

Winter Gardens Blackpool

18:00 - 02:00

Payroll Update 2026 Red Hall Hotel
Payroll calculator new.jpg.jpg
LBV Hub Seminars
13 Mar 2026 - 13 Mar 2026

Payroll Update 2026 Red Hall Hotel

Red Hall Hotel, Bury, BL9 5NA

08:00 - 10:00

Chamber Business Lunch with guest speaker – John Pye, Eden Project Morecambe
Logo.jpg.jpg
LBV Hub Dinners / Balls
13 Mar 2026 - 13 Mar 2026

Chamber Business Lunch with guest speaker – John Pye, Eden Project Morecambe

Morecambe Football Club, Morecambe, LA4 4TB

11:00 - 14:00

Could your business be a King’s Award winner?
King's Cross Awards
LBV Hub
18 Mar 2026

Could your business be a King’s Award winner?

11 Victoria Street, Preston, Lancashire, PR1 7QS

16:00 - 18:00

Preston Freelancer Meet-Up and Coworking Day: March
March Freelancer Square.png.png
LBV Hub Networking
19 Mar 2026 - 19 Mar 2026

Preston Freelancer Meet-Up and Coworking Day: March

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 12:00

The Business Network Central and East Lancashire
LBV Header (30).png.png
LBV Hub Networking
19 Mar 2026 - 19 Mar 2026

The Business Network Central and East Lancashire

Barton Manor, Preston, PR3 5AA

11:30 - 14:15

Exploring Debt Finance: Unlocking SME Growth
LCC Event Logos
LBV Hub Exhibitions
24 Mar 2026

Exploring Debt Finance: Unlocking SME Growth

Farleys Solicitors, 3 Mead Way, Shuttleworth Mead, Padiham, Burnley, BB12 7NG

09:00 - 12:00

The Marketing Meetup Lancashire
TMM Lancs - 27th Jan.jpg.jpg
LBV Hub Networking
25 Mar 2026 - 25 Mar 2026

The Marketing Meetup Lancashire

Six Connections, One Slater Terrace, Burnley, BB11 1BU

18:00 - 20:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV124 Online Graphic
Subscribe now

Weekly news bulletin