MHA Moore and Smalley advises on food manufacturing deal

The corporate finance team at Lancashire-based accountancy and advisory firm MHA Moore and Smalley has advised on a major deal which secures the future of an historic baking ingredients firm.

John Morley (Importers) Ltd, which was founded in 1958, has been acquired by James Fleming & Company Limited, a subsidiary of Zeelandia UK which is part of Netherlands headquartered global food ingredients manufacturer Royal Zeelandia Group.

The acquisition will see production of fruit fillings, dried fruit processing, mincemeat, date paste and macaroon paste continue at John Morley’s five acre site in Congleton, Cheshire, safeguarding over 50 jobs. It will help Zeelandia expand its UK offering in the industrial, craft, wholesale, and in-store bakery sectors.

MHA Moore and Smalley advised John Morley’s managing director and majority shareholder Paul Roberts on the sale. Commercial law firm TLT provided legal advice.

The acquisition follows Zeelandia UK’s investment in a purpose-built technical centre, factory, and warehouse which opened in 2020 in Colchester, Essex, and the successful acquisition in 2017 of James Fleming, a leading producer of mallow, mincemeat, jams, jellies, and caramel.

Paul Roberts, chairman of John Morley, said: “Having been in the area for over 60 years, we are absolutely delighted to have secured the future of our manufacturing operations in Congleton.

“The last year or so has been incredibly tough due to the pandemic, but this deal means jobs are protected and we can now look forward to a bright future as part of Zeelandia – another historic firm that shares the same values as us.”

David Amos, managing director of Zeelandia UK, said: “We are very excited to welcome the John Morley range into Zeelandia UK. The business has a long-standing tradition for quality products, and considerable expertise in meeting the needs of industrial bakeries and foodservice customers.

“It also has a culture where people are highly valued and, as a family company with heritage dating back to the year 1900, we share many of the same values.”

The deal team at MHA Moore and Smalley was led by corporate finance director Simon Carruthers, corporate finance assistant manager Rob Holgate, and tax partner Colin Abrahams.

Simon Carruthers, corporate finance director at MHA Moore and Smalley, said: “This is a fantastic outcome for both parties as John Morley will benefit from the fresh investment and expertise that comes with being part of a global brand, protecting manufacturing jobs in Cheshire.

“Meanwhile, the acquisition further strengthens Zeelandia’s established position in the European market for bakery ingredients with operations in over 20 countries and sales in around 100 countries.”

The TLT team was led by corporate partner Mark Traynor and solicitor Seraphina Wilkins. Zeelandia were advised in the UK by the corporate team at Kuits, led by Kirsti Pinnell.

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