MeetBlackpool launches new ambassador programme

By Tim Aldred

20 Mar 2024

Louise Beardmore

MeetBlackpool, the town’s conference and exhibition arm, has launched its new ambassador network, which aims to enhance the destination's status for world-class conferences, conventions and events.

The first MeetBlackpool ambassadors have been announced and include Louise Beardmore, CEO of United Utilities; Nick Gerrard, growth and prosperity programme director at Blackpool Council; Spencer Phillips, chairman of Showtown Blackpool and executive committee member of the Royal Variety Charity; and  Tony Doyle, head of ICT Services at Blackpool Council.

Speaking on the initiative, Julie Vincent, head of MeetBlackpool, said: “The meetings and events industry in Blackpool has a positive impact on the local economy. It stimulates businesses such as hotels, restaurants, and retailers, and creates employment opportunities. The economic and social benefits of this industry extend beyond the events themselves.

"By enlisting the support of ambassadors who share our vision for elevating Blackpool as a dynamic hub for events, we are poised to unlock new opportunities, activate economic growth, and raise the standards for success as the town continues to grow from strength to strength."

Ambassadors participating in the programme will play a pivotal role in promoting the town as a conference destination in their respective fields, as well as leveraging their networks to foster new business opportunities and gain a spotlight on the international stage.

Through the ambassador programme, individuals will be able to nurture local expertise and enhance the visibility of local businesses and academic institutions to attract further investment and partnerships, as well as advance their own educational enrichment and professional development through access to MeetBlackpool’s comprehensive support and expertise.

Louise Beardmore said: “I’m delighted to be an ambassador for MeetBlackpool.  Having held a number of events here in recent years, I have always been delighted by the warm welcome, first class corporate hospitality, state of the art facilities and excellent customer service.

"Blackpool is right at the heart of the North West region we serve, and we are proud to continue to invest in the town and the local environment while supporting local businesses.”

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