mda acquires POS Direct

Blackburn-based mda, one of the UK's leading marketing services providers, has announced the acquisition of POS Direct, the industry specialist providing marketing fulfilment services to organisations including Unilever, C&C Group, Microsoft and British Heart Foundation.

The acquisition of POS Direct confirms mda’s commitment to building a scalable, best-in-class marketing services organisation to deliver the highest possible standards and breadth of services to many of the world’s biggest brands and organisations.

"This acquisition represents a major milestone in our history, and further supports our vision of forming the UKs leading, most comprehensive provider of marketing services with the scale to invest in the very best systems, people infrastructure to support our clients.

John Southgate, head of business unit, and all of the POS direct senior management continue in their current roles. He said: "mda is a business we have admired as the true market leader for many years – and for them to recognise the work and successes we have delivered over the last two decades is fantastic. We are delighted to become a part of a growing, European wide marketing services organisation, and the opportunity for both team members and clients alike will be invaluable."