Masterclass sets Red Rose Awards winners up for future success

By Tim Aldred

28 Feb 2022

The winners of the 2021 Red Rose Awards have completed an invitation-only masterclass delivered by a national training company as part of their prize package.

The seminar was delivered by Blackburn-based Sales Geek, which itself previously won three Red Rose Awards before going on to become a UK-wide success, doubling turnover in consecutive years and launching 13 franchises.

Each company that makes the final shortlist for the Red Rose Awards is given the opportunity to attend a Sales Geek masterclass exploring how best to present their business story to the panel of judges.

Each winning company is then invited to an additional class which encourages them to further explore their value proposition, in order to make more sales, recruit staff and achieve greater success.

Sales Geek founder Richard Few said: “The first time we entered the Red Rose Awards we left empty-handed. That was partly because we were such a young business and it wasn’t our time yet, but also because the judges told us that other companies had told more compelling stories.

“We worked on our pitch, returned the next year and won three awards. That’s testament to how important the story you tell is. It’s not just about facts and figures, you can write those on a form, it’s about engaging emotions. We didn’t want to keep this information to ourselves, and so we developed our masterclasses so that others can benefit, too.

“When several of the winners came over and told us that our masterclass had helped them create their pitch for the judges, I felt immense pride that we were helping Lancashire businesses to put their best selves forward.”

Stephen Bolton, commercial director of Lancashire Business View, which organises the awards, says: “We are extremely grateful that Sales Geek offered to deliver these masterclasses as part of the Red Rose Awards programme.

“We are building something which is so much more than just an exciting night and a great, locally-crafted trophy for the winners. With our masterclasses, networking opportunities and more, everybody who gets involved, whether sponsor, judge or entrant, gets something valuable in return.”

Entries for the 2022 Red Rose Awards are now open, with a Sales Geek finalists masterclass on offer for those who make the shortlist and an extra masterclass available to category winners. The closing date for nominations is March 18 and the prizegiving ceremony will be held at Blackpool’s Winter Gardens on June 9.

For information on entering the Red Rose Awards, click here.

Enjoyed this? Read more from Tim Aldred

Latest news

1

Three weekly domestic waste collection considered in plans Waste recycling Blackpool

Three weekly domestic waste collection considered in plans

01 Jul 2025

2

Graham Engineering confirms acquisition to a2e Industries Graham Engineering

Graham Engineering confirms acquisition to a2e Industries

01 Jul 2025

3

Training 2000 celebrate 'Good' rating by Ofsted Training 2000

Training 2000 celebrate 'Good' rating by Ofsted

01 Jul 2025

4

Fox Group acquires J Fisher and Sons Colin Fisher, Paul Fox CEO and Gary Fisher.

Fox Group acquires J Fisher and Sons

01 Jul 2025

5

Beever and Struthers strengthen leadership team with new partners Dean Curtis and Joe Diston

Beever and Struthers strengthen leadership team with new partners

01 Jul 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV123 July/August Launch Event
Lancashire Business View magazine launch
Networking
16 Jul 2025

LBV123 July/August Launch Event

Burnley

08:30 - 10:30

Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Business Bike Club – July
Chamber Logo1.png.png
LBV Hub Networking
01 Jul 2025 - 01 Jul 2025

Business Bike Club – July

Various, Lancaster, LA

08:00 - 09:30

Chamber Breakfast Networking – July
Chamber Logo1.png.png
LBV Hub Networking
02 Jul 2025 - 02 Jul 2025

Chamber Breakfast Networking – July

St John's Hospice, Slyne Road, Lancaster, LA2 6ST

08:00 - 10:00

The Marketing Metrics that Matter – July 4
LBV Hub Seminars
04 Jul 2025 - 04 Jul 2025

The Marketing Metrics that Matter – July 4

Door4 Office, Burnley Wharf, Burnley, BB11 1JG

08:30 - 11:00

Tri-Site Survey Equipment Showcase
unnamed (2).jpg.jpg
LBV Hub Seminars
09 Jul 2025 - 09 Jul 2025

Tri-Site Survey Equipment Showcase

Crow Wood Hotel, Burnley, BB12 0RT

09:30 - 16:00

Chamber Summer BBQ
LBV Hub Social
17 Jul 2025 - 17 Jul 2025

Chamber Summer BBQ

The Borough, Dalton Square, Lancaster, LA1 1PP

17:30 - 20:00

Preston Tech Connection: Web3 is Dead. Or is It?
July Longer Banner.jpg.jpg
LBV Hub Networking
29 Jul 2025 - 29 Jul 2025

Preston Tech Connection: Web3 is Dead. Or is It?

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:30

Preston Freelancer Meet-Up: July
Longer July Banner.jpg.jpg
LBV Hub Networking
31 Jul 2025 - 31 Jul 2025

Preston Freelancer Meet-Up: July

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Cumbria Business Expo 2025
https---cdn.evbuc.com-images-880461633-4862066883-1-original.20241022-110415.jpeg.jpg
LBV Hub Exhibitions
19 Sep 2025 - 19 Sep 2025

Cumbria Business Expo 2025

Carlisle Racecourse, Carlisle, CA2 4TS

09:00 - 15:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV122 Online Graphic
Subscribe now

Weekly news bulletin