Marketing automation is the new normal

We’ve entered a new era of marketing, where customer experience and the marketer’s sanity both come out winners. Marketing automation places timeliness, relevance and personalisation above blanket communications.

By Leon Calverley, managing director, Door4

Now, our tools let us deliver personalised communications, at times which fit the buyer’s preferences or behaviour at the time they arise - rather than the date it is convenient for us to blast 10,000 emails.

All of this - previously aspirational - technology is now a part of the modern marketer’s armoury. Hooking up a registration or free download hook triggers a stream of nurturing emails, which push the lead from ‘unaware’ to ‘convinced’ - without manual intervention.