Magic year for Display Wizard

Over the past year, Lancashire-based display stand supplier Display Wizard has seen record growth; adding new staff and expanding their premises to become one of the major players in the UK exhibition industry.

Since being founded in 2004 by co-directors Sally Hiscutt and Diarmuid Beary, Garstang-based Display Wizard have established themselves as one of the most reputable companies in the display and exhibition industry. However, 2017 has been a record year for the business, with their highest turnover and sights firmly set on even bigger expansion.

In 2017, the business has added 6 new ‘wizards’ to their team of display experts adding talent and enthusiasm to their existing team of graphic designers, sales staff and print production personnel. They have also increased their printing capacity, refurbished their offices and added a greater array of exhibition equipment to their ecommerce website.

Co-director Sally Hiscutt explains what was behind their record year: “Display Wizard have always focused on having a fantastic online offering, but this year we have seen a record number of orders come through as we become to go-to display stand supplier for companies looking to exhibit. Although we are proud to be based in Lancashire, we are very much a national business offering delivery across the country and abroad.”

The biggest growth area for Display Wizard was their exhibition stand design and build service, catering for the design, build and breakdown of large-scale exhibition stands. Display Wizard provide this service across the country with venues such as the NEC in Birmingham and Excel in London becoming their exhibition teams’ home-from-home.

Co-director Diarmuid Beary explains why this area has been so successful: “We have expanded our new aluminium Vision exhibition system which has shaken up industry. This cutting-edge system means we can build stunning bespoke stands at events that can be built in a fraction of the time and cost it takes traditionally-built stands.” Whilst 2017 was a record year for the business, the company has no plans of slowing down – with plenty of scope for growth as Sally explains: “We are finding that the appeal of trade shows is not slowing down, with the benefits of speaking to people face-to-face becoming more important in the increasingly digital age. We see ourselves continuing to maintain our supportive relationship of businesses looking to exhibit – helping businesses of all size maximising their presence at events.”