Lynsey Doran joins Northern Industrial

Lynsey Doran has joined industrial automation spare parts and repair supplier Northern Industrial as digital marketing executive.

The Blackburn firm provides new, reconditioned and obsolete parts and repair services, exporting to 146 countries. Sourcing from over 1,350 manufacturers, the company covers over 200,000 part numbers and holds approximately £7m in stock.

Bringing eleven years’ experience, Lynsey’s role will see her coordinating the digital marketing for Northern Industrial’s website, used by customers from across the globe to source spare parts and repairs to keep their businesses running.

She said: “Northern Industrial is one of the world’s leaders in industrial automation repairs, keeping the wheels of industry turning by responding quickly to requests for help from around the world from manufacturers when their machinery breaks down.

“To ensure businesses can find the help they need as quickly as possible in a stressful breakdown situation, it’s essential that the website is always firing on all cylinders in terms of search engine optimisation and other digital marketing techniques.

“With a website bigger than Tesco being updated with new items every day and a global customer base, it’s an exciting challenge that I’m really looking forward to.” Lynsey’s appointment follows shortly after the company celebrated its 40th birthday after a new record year for turnover and profits, following 27 per cent average organic growth over the last five years.