Lighting up Lancaster is Better with Jam

Bolton-le-Sands brand marketing agency Better with Jam beat eight other agencies to win the rebranding of Light Up Lancaster, the annual weekend event in early November.

LLight up Lancasterancaster City Council decided to review the branding of this project following the success of the previous events and the vision to build an iconic Northern go to annual event.

Julie Brown, event producer, said: "A number of excellent agencies showed us their best thinking and creativity and we were inspired by all of them. When it came to it, one agency stepped beyond all others with their strategic thinking, fresh creativity, and knowledge of our audience – and this agency was Better with Jam."

Janie Ash, managing director at Better with Jam, said: "We’re delighted to be working on this project and by creating a brand that really communicates the thrill of this exciting event, we hope it will be a great foundation for its future success." "We needed our creative team to create a lasting brand, an iconic brand, one that would engage audiences and ignite excitement in the community. Iconic brands don't just try to be part of their culture or infiltrate culture. They shape our culture. They are a must have or go to; that's the long-term vision for Light up Lancaster."