Lexus Sheffield Exclusive Event is a success

The Marvel At events team has been contracted by Lexus Sheffield to manage an Exclusive showroom sales experience.

The Exclusive Event is a mixture of direct mail and digital media, combined to communicate a message to the customer about Exclusive savings and discounts available to them over a three-day period.

Marvel’s event team managed the complete event from the print, mailing and distribution of invitations to the showroom transformation for the event.

During the three days, the team at Lexus Sheffield presented special offers and discounts to more than 45 customers and achieved a conversion of 55 per cent selling 28 units in total. Chris Hunsley, managing director at Lexus Sheffield, was pleased with the whole Marvel experience and said: “Got to say all the team at MarvelAtEvents have been great. Very professional and brilliant communication from start to finish."