Latitude Marketing celebrates clients’ trio of successes

loop + twist is celebrating a successful first year of business, enjoying immediate worldwide demand for its iconic furniture range, and has just received substantial investment to continue its growth. 

loop + twist recreates mid-century classic chairs remastered for the modern day, for discerning customers looking to make an aesthetic statement. Each chair is handcrafted to the highest standards from sustainable beechwood and responsibly managed forests, authentic to their origin. 

For the past two years, Latitude has partnered with Enterprise City Manchester to become an on-the-ground marketing partner to support the 25 start-up tech businesses within the Exchange programme.

Exchange is a revolutionary digital and technology programme for the UK’s next best start-ups, delivered in collaboration with Tech Nation.

Latitude has a second home at Bonded Warehouse, the state-of-the-art new workspace next to the Science and Industry Museum – part of the Enterprise City cluster tech, media and digital district – whilst retaining its head office in Clitheroe.

loop + twist is part of the Exchange, and Latitude’s involvement has progressed beyond initial programme support to instructed web and strategy fulfilment.

Behind loop + twist is founder Muha Moussallati, who has a unique Manchester story of his own. A lifetime passion for interior design saw him cross the globe to pursue his design vocation in the UK. 

In 2011, Muha came to Manchester, the home of his father's former textile business, and gained a degree at The University of Salford and a Masters in Product Design jointly from Manchester University and Manchester Metropolitan.

Upon graduating, an interior design position followed at the New World Trading Co. in Alderley Edge. This pivotal move afforded a significant opportunity to work on leading hospitality brands, such as The Botanist. An assignment to find a high-quality manufacturing facility for the ‘Ton’ chair, familiar to many as a café bistro chair, led to an extensive search. Six sample chairs later and the idea for loop + twist was born. Two shareholders from the New World Trading Co. have recently backed loop + twist.

loop + twist customers come from all over the world, recent orders include shipping ten dining chairs to a prestigious villa in Marbella and ten Hannah chairs to an interior designer in Sydney. The future vision includes expanding the range to include sofas and tables, one distinct piece at a time, and collaborations with fellow Manchester creative artists.

Muha Moussallati, comments: "In a world of fast and throwaway items, our ethos at loop + twist is as far away from this as is possible. We design elegant, simply beautiful furniture, faithful to their original design and made to last. Whilst we have begun with a curated collection of distinct pieces, we have just added a modular sofa in a variety of colours and will follow shortly with a new table. We are just getting started.“ 

You can discover more about the brand and shop the range at www.loopandtwist.com