Lancaster launches 'love local' campaign

Lancaster BID is launching a new marketing campaign: Love Local, Love Lancaster.

love lancaster love local logoThe marketing strategy is aimed to get people spending money in local Lancaster stores and the Lancaster BID is currently collecting vouchers from businesses to send customers via e-mail.

Vouchers will offer discounts exclusively at shops and services in Lancaster and the scheme is free both for the consumers and for the Lancaster BID businesses.

BID manager Liz Hickingbotham said: “Our aim is to get people spending money in the Lancaster, by giving them offers they cannot refuse. We are confident that this voucher campaign will increase footfall in Levy Payers’ stores as well as helping consumers and local businesses connect on a more personal level.” The voucher scheme is set to go live this week and will be promoted through the BID website and social media platforms including Facebook, Twitter and Instagram in addition to a radio advert on The Bay.