Lancaster business features in Emmerdale's 50th anniversary episodes

By Catapult PR

24 Oct 2022

Website
unnamedb-2.jpg

Lancaster-based business, Logs Direct, has been seeing a surge in searches for its trade brand, WARMA, after sacks of hardwood carrying its brand name have been featured in various episodes of the blockbuster 50th anniversary storyline from Emmerdale.

The NTA-award-winning soap opera has been airing episodes that show the impacts of a massive storm that hits the Dales and Emmerdale village.  Amidst dramatic accidents, falling trees, flying furniture and free-wheeling caravans, eagle-eyed viewers have noted some things that have not taken off in the gales.  This was hardwood, bearing the name WARMA, sitting in sacks outside the iconic ‘David’s’ shop.

Searches and hits on the WARMA Home Fuels site have soared, with many Brits searching for a reliable supply of compliant ready-to-burn wood for their new or existing woodburners, as the energy crisis bites.

WARMA Home Fuels wood supplies are intended for shops just like 'David’s', which are selling products on to the end consumer.  For customers wishing to buy direct, there is the option of buying from the Logs Direct website.

WARMA’s sales director, Stephen Talbot, says, “We were not anticipating this TV impact, but it has done wonders for interest in the WARMA Home Fuels website.  This also means that ‘David Metcalfe’ is buying in, and selling on, wood that is legal and ready-to-burn, ensuring that the wood is carbon neutral, whilst being burnt.  

“The Ready to Burn’ legislation is relatively new and some retailers are still not complying with it, selling wood that is not certified with the required Ready to Burn logo and which, therefore, most likely does not have the required moisture content of under 20%.  At least 'David’s' shop, in stocking our brand, is compliant and doing the right thing by the environment.”

Any retailer wanting to find out more about what the law legally expects of them with regard to wood sales, can contact the WARMA team on 01524 812476.   More information about the WARMA range is at www.warmahomefuels.co.uk

In the meantime, the team in Halton are hoping that the WARMA sacks stay in place, providing more TV exposure whilst the gales - and their fallout - rage around Emmerdale.                            

Enjoyed this? Read more from Catapult PR

Latest news

1

Beever and Struthers advise on £1.5bn funding for 2,000 new social homes a year John Jones

Beever and Struthers advise on £1.5bn funding for 2,000 new social homes a year

03 Jul 2025

2

Airframe Designs aligns with US programme for additive manufacturing growth Additive manufacturing technology unit At Airframe Designs

Airframe Designs aligns with US programme for additive manufacturing growth

03 Jul 2025

3

Panache Cruises on course for further growth with support from Rosebud James Cole

Panache Cruises on course for further growth with support from Rosebud

03 Jul 2025

4

Lancashire emerges as key player in UK's Defence and Tech Sector Mo Isap Chair Of The Lancashire Business Board Nick Miles National Cyber Force Deputy Director For Samlesbury Annette Weekes Representative Of The NWRDSC

Lancashire emerges as key player in UK's Defence and Tech Sector

03 Jul 2025

5

Report shows impact of BAE Systems in Lancashire BAE Systems Radar

Report shows impact of BAE Systems in Lancashire

02 Jul 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV123 July/August Launch Event
Lancashire Business View magazine launch
Networking
16 Jul 2025

LBV123 July/August Launch Event

Burnley

08:30 - 10:30

Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

The Marketing Metrics that Matter – July 4
LBV Hub Seminars
04 Jul 2025 - 04 Jul 2025

The Marketing Metrics that Matter – July 4

Door4 Office, Burnley Wharf, Burnley, BB11 1JG

08:30 - 11:00

Tri-Site Survey Equipment Showcase
unnamed (2).jpg.jpg
LBV Hub Seminars
09 Jul 2025 - 09 Jul 2025

Tri-Site Survey Equipment Showcase

Crow Wood Hotel, Burnley, BB12 0RT

09:30 - 16:00

Blackburn Cathedral hosts Champagne and Diamonds Event with Ainsworth Jewellers
Champagne-Jewellery 10 07 25_page-0001.jpg.jpg
LBV Hub Awards
10 Jul 2025 - 10 Jul 2025

Blackburn Cathedral hosts Champagne and Diamonds Event with Ainsworth Jewellers

Blackburn Cathedral, Blackburn, BB1 5AA

18:00 - 20:30

Choose Chorley for Business - Talent Reimagined Business Breakfast
talentreimaginedbb.png.png
LBV Hub Seminars
10 Jul 2025 - 10 Jul 2025

Choose Chorley for Business - Talent Reimagined Business Breakfast

Strawberry Fields Digital Hub, Chorley, PR71PS

08:00 - 10:30

Shaping Preston's future by remembering its past
1750160034867.png.png
LBV Hub Networking
16 Jul 2025 - 16 Jul 2025

Shaping Preston's future by remembering its past

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 20:30

Chamber Summer BBQ
LBV Hub Social
17 Jul 2025 - 17 Jul 2025

Chamber Summer BBQ

The Borough, Dalton Square, Lancaster, LA1 1PP

17:30 - 20:00

Preston Tech Connection: Web3 is Dead. Or is It?
July Longer Banner.jpg.jpg
LBV Hub Networking
29 Jul 2025 - 29 Jul 2025

Preston Tech Connection: Web3 is Dead. Or is It?

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:30

Preston Freelancer Meet-Up: July
Longer July Banner.jpg.jpg
LBV Hub Networking
31 Jul 2025 - 31 Jul 2025

Preston Freelancer Meet-Up: July

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV122 Online Graphic
Subscribe now

Weekly news bulletin