Lancaster business features in Emmerdale's 50th anniversary episodes

By Catapult PR

24 Oct 2022

Website
unnamedb-2.jpg

Lancaster-based business, Logs Direct, has been seeing a surge in searches for its trade brand, WARMA, after sacks of hardwood carrying its brand name have been featured in various episodes of the blockbuster 50th anniversary storyline from Emmerdale.

The NTA-award-winning soap opera has been airing episodes that show the impacts of a massive storm that hits the Dales and Emmerdale village.  Amidst dramatic accidents, falling trees, flying furniture and free-wheeling caravans, eagle-eyed viewers have noted some things that have not taken off in the gales.  This was hardwood, bearing the name WARMA, sitting in sacks outside the iconic ‘David’s’ shop.

Searches and hits on the WARMA Home Fuels site have soared, with many Brits searching for a reliable supply of compliant ready-to-burn wood for their new or existing woodburners, as the energy crisis bites.

WARMA Home Fuels wood supplies are intended for shops just like 'David’s', which are selling products on to the end consumer.  For customers wishing to buy direct, there is the option of buying from the Logs Direct website.

WARMA’s sales director, Stephen Talbot, says, “We were not anticipating this TV impact, but it has done wonders for interest in the WARMA Home Fuels website.  This also means that ‘David Metcalfe’ is buying in, and selling on, wood that is legal and ready-to-burn, ensuring that the wood is carbon neutral, whilst being burnt.  

“The Ready to Burn’ legislation is relatively new and some retailers are still not complying with it, selling wood that is not certified with the required Ready to Burn logo and which, therefore, most likely does not have the required moisture content of under 20%.  At least 'David’s' shop, in stocking our brand, is compliant and doing the right thing by the environment.”

Any retailer wanting to find out more about what the law legally expects of them with regard to wood sales, can contact the WARMA team on 01524 812476.   More information about the WARMA range is at www.warmahomefuels.co.uk

In the meantime, the team in Halton are hoping that the WARMA sacks stay in place, providing more TV exposure whilst the gales - and their fallout - rage around Emmerdale.                            

Enjoyed this? Read more from Catapult PR

Latest news

1

Brookhouse Aerospace invests more than £500k in additional machinery to support growth Brookhouse Aerospace machining facility

Brookhouse Aerospace invests more than £500k in additional machinery to support growth

18 Sep 2025

2

Growth Plan maps out £20bn-plus investment journey Mo Isap from the Lancashire Business Board with the plan

Growth Plan maps out £20bn-plus investment journey

18 Sep 2025

3

Post Office future secured as council explores new options Abington Street Post Office

Post Office future secured as council explores new options

17 Sep 2025

4

Airframe Designs supports new defence strategy with pledge to nurture talent Jerrod Hartley

Airframe Designs supports new defence strategy with pledge to nurture talent

17 Sep 2025

5

Fox Group makes second acquisition since Stellex Capital backing Roger Thistlethwaite, managing director NMS Civil Engineering Limited. Paul Fox, CEO Fox Group. John Flood, Executive Director Fox Group

Fox Group makes second acquisition since Stellex Capital backing

17 Sep 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV124 September/October Launch Event
MBP Arc Cinema Preston Opening 205
Networking
18 Sep 2025

LBV124 September/October Launch Event

The Arc Cinema, Preston, PR1 2BL

08:30 - 10:30

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Ladies Lunch
Lancs-cham-logo.jpg.jpg
LBV Hub Networking
18 Sep 2025 - 18 Sep 2025

Ladies Lunch

Lancaster Golf Club, Lancaster, LA2 0AJ

12:00 - 16:00

Cumbria Business Expo 2025
https---cdn.evbuc.com-images-880461633-4862066883-1-original.20241022-110415.jpeg.jpg
LBV Hub Exhibitions
19 Sep 2025 - 19 Sep 2025

Cumbria Business Expo 2025

Carlisle Racecourse, Carlisle, CA2 4TS

09:00 - 15:00

Your Business, Your Region: Making sense of devolution and Local Government Reorganisation
Chorley Council breakfast event new
LBV Hub Networking
23 Sep 2025 - 23 Sep 2025

Your Business, Your Region: Making sense of devolution and Local Government Reorganisation

Worden Hall, Leyland, PR25 3DH

08:00 - 11:00

Preston Freelancer Meet-Up: September
Sept Freelancer (1).png.png
LBV Hub Networking
23 Sep 2025 - 23 Sep 2025

Preston Freelancer Meet-Up: September

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Speed Networking with BNI
2.png.png
LBV Hub Networking
24 Sep 2025 - 24 Sep 2025

Speed Networking with BNI

Chorley Football Club, Chorley, PR7 3DU

16:00 - 19:00

The Marketing Meetup IRL: Lancashire - September
TMM Lancashire
LBV Hub Networking
25 Sep 2025 - 25 Sep 2025

The Marketing Meetup IRL: Lancashire - September

Chorley, PR7 2SL

18:00 - 20:00

Making Tax Digital for Income Tax Self Assessment (MTD for ITSA) drop-in day
MTD drop in session.jpg.jpg
LBV Hub Seminars
25 Sep 2025 - 25 Sep 2025

Making Tax Digital for Income Tax Self Assessment (MTD for ITSA) drop-in day

Making Tax Digital for Income Tax Self Assessment (MTD for ITSA) drop-in day, Blackburn, BB1 5QB

10:00 - 16:00

The Marketing Metrics That Matter – Sept 25
Metris 25.09.png.png
LBV Hub Seminars
25 Sep 2025 - 25 Sep 2025

The Marketing Metrics That Matter – Sept 25

Door4 Office, Burnley Wharf, Burnley, BB11 1JG

09:00 - 11:00

Help to grow management course
Help to grow - barriers to growth.png.png
LBV Hub Seminars
26 Sep 2025 - 16 Dec 2025

Help to grow management course

Preston Campus , Preston , PR1 2HE

09:00 - 15:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV124 Online Graphic
Subscribe now

Weekly news bulletin