Lancaster business features in Emmerdale's 50th anniversary episodes

Lancaster-based business, Logs Direct, has been seeing a surge in searches for its trade brand, WARMA, after sacks of hardwood carrying its brand name have been featured in various episodes of the blockbuster 50th anniversary storyline from Emmerdale.

The NTA-award-winning soap opera has been airing episodes that show the impacts of a massive storm that hits the Dales and Emmerdale village.  Amidst dramatic accidents, falling trees, flying furniture and free-wheeling caravans, eagle-eyed viewers have noted some things that have not taken off in the gales.  This was hardwood, bearing the name WARMA, sitting in sacks outside the iconic ‘David’s’ shop.

Searches and hits on the WARMA Home Fuels site have soared, with many Brits searching for a reliable supply of compliant ready-to-burn wood for their new or existing woodburners, as the energy crisis bites.

WARMA Home Fuels wood supplies are intended for shops just like 'David’s', which are selling products on to the end consumer.  For customers wishing to buy direct, there is the option of buying from the Logs Direct website.

WARMA’s sales director, Stephen Talbot, says, “We were not anticipating this TV impact, but it has done wonders for interest in the WARMA Home Fuels website.  This also means that ‘David Metcalfe’ is buying in, and selling on, wood that is legal and ready-to-burn, ensuring that the wood is carbon neutral, whilst being burnt.  

“The Ready to Burn’ legislation is relatively new and some retailers are still not complying with it, selling wood that is not certified with the required Ready to Burn logo and which, therefore, most likely does not have the required moisture content of under 20%.  At least 'David’s' shop, in stocking our brand, is compliant and doing the right thing by the environment.”

Any retailer wanting to find out more about what the law legally expects of them with regard to wood sales, can contact the WARMA team on 01524 812476.   More information about the WARMA range is at www.warmahomefuels.co.uk

In the meantime, the team in Halton are hoping that the WARMA sacks stay in place, providing more TV exposure whilst the gales - and their fallout - rage around Emmerdale.