Lancaster Brewery exports ale to China

Lancaster Brewery is introducing its beers to a whole new audience of craft ale fans this month in China.

The activity, which aims to establish distribution links across China for Lancaster Brewery ales, was launched with a ‘Meet the Brewer and Taste the Beer’ event in Guangzhou, Guangdong, hosted by Jackson.

Previous activities in China, including an event where Lancaster Brewery beers were paired with traditional Lancashire dishes such as Lancashire Hot Pot, have been run to provide an authentic Lancashire experience for those who are tasting craft ales for the first time.

Jackson continued: “Our trip to China this month supports the work that has already taken place to secure a distributor in the Guangdong province, with the long term aim of achieving additional distribution avenues in other regions, including Shanghai and Hong Kong, in the near future.”