Lancashire MINI centres scoop second national marketing accolade

240208_MINI_ROTY_0882 resize.jpg.jpg

Two Lancashire-based MINI Centres have won a national marketing award for the second time in just three years.

The Bowker MINI centres in Blackburn and Preston beat off competition from more than 130 other UK centres to win the Marketing category at the MINI UK Retailer Awards.

Judges commented on Bowker MINI’s year, saying that: “exciting and comprehensive marketing activities covering events, content creation and local relevance meant Bowker edged ahead of the competition to win the award.”

Winners on the night were selected across a range of categories, including sales, marketing, financial services, and used cars, at the awards ceremony awards in Manchester hosted by writer and comedian Katherine Ryan.

Bowker MINI group marketing manager Amy Lancaster-Hall said: “It’s a proud achievement to win the national marketing award - but to win it twice is special for the whole team. The last time we won, we were in lockdown, and the celebration was a virtual one. It goes without saying that it was much more fun to celebrate in person.

“We have a small team compared with some larger dealer groups. But what we may lack in numbers, we make up for in hard work and creativity. This award is a credit to each and every one of them.”

The four-strong marketing team at Bowker MINI includes Amy, marketing executives Jess O’Neill and Charlotte Brown, and graphic designer Chloe Robinson. 

Bowker MINI has been shortlisted for marketing excellence in seven out of the last eight years. In 2015, Bowker Motor Group marketing manager Amy Lancaster-Hall won the MINI Marketer of the Year category.

This year, the marketing team at Bowker MINI focused on the MINI electric, selling out by year-end. Bowker combined events, radio, email and social media channels featuring the MINI product genius videos.

Activity included product placement in partnership with the Royal Lancashire Show and Blackburn Rugby Club. Bowker MINI also delivered campaigns like the ‘Design Your Day’ social media competition, which generated over 50 test drives. 

Bowker MINI was also shortlisted for the Big Love award. New for 2024, the ‘MINI Big Love’ award acknowledges those delivering significant and impactful initiatives, which could include charitable fundraising, volunteering, or efforts to reduce environmental impact.

Enjoyed this? Read more from Bowker Motor Group

Latest news

1

Post Office future secured as council explores new options Abington Street Post Office

Post Office future secured as council explores new options

17 Sep 2025

2

Airframe Designs supports new defence strategy with pledge to nurture talent Jerrod Hartley

Airframe Designs supports new defence strategy with pledge to nurture talent

17 Sep 2025

3

Fox Group makes second acquisition since Stellex Capital backing Roger Thistlethwaite, managing director NMS Civil Engineering Limited. Paul Fox, CEO Fox Group. John Flood, Executive Director Fox Group

Fox Group makes second acquisition since Stellex Capital backing

17 Sep 2025

4

Villa at Wrea Green bought for £3.6m by Haythornthwaite family The Villa Wrea Green courtesy of The Villa Wrea Green

Villa at Wrea Green bought for £3.6m by Haythornthwaite family

16 Sep 2025

5

Fourth Lancashire Bodycare store to shut Nick Holloway of administrators Interpath

Fourth Lancashire Bodycare store to shut

16 Sep 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
Sub36 Networking - Follow the signs
Sub36 Deaf Village Social1200
Networking
17 Sep 2025

Sub36 Networking - Follow the signs

The Deaf Village, Blackburn, BB2 5EN

10:00 - 12:00

LBV124 September/October Launch Event
MBP Arc Cinema Preston Opening 205
Networking
18 Sep 2025

LBV124 September/October Launch Event

The Arc Cinema, Preston, PR1 2BL

08:30 - 10:30

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Business Breakfast Networking Event
business workshop photo.png.png
LBV Hub Networking
17 Sep 2025 - 17 Sep 2025

Business Breakfast Networking Event

Media Factory, University of Lancashire, Preston, PR1 2HE

08:00 - 10:30

The Business Network Central & East Lancashire
LBV Hub Networking
17 Sep 2025 - 17 Sep 2025

The Business Network Central & East Lancashire

Stanley House, Blackburn, BB2 7NP

11:30 - 14:15

Ladies Lunch
Lancs-cham-logo.jpg.jpg
LBV Hub Networking
18 Sep 2025 - 18 Sep 2025

Ladies Lunch

Lancaster Golf Club, Lancaster, LA2 0AJ

12:00 - 16:00

Cumbria Business Expo 2025
https---cdn.evbuc.com-images-880461633-4862066883-1-original.20241022-110415.jpeg.jpg
LBV Hub Exhibitions
19 Sep 2025 - 19 Sep 2025

Cumbria Business Expo 2025

Carlisle Racecourse, Carlisle, CA2 4TS

09:00 - 15:00

Your Business, Your Region: Making sense of devolution and Local Government Reorganisation
Chorley Council breakfast event new
LBV Hub Networking
23 Sep 2025 - 23 Sep 2025

Your Business, Your Region: Making sense of devolution and Local Government Reorganisation

Worden Hall, Leyland, PR25 3DH

08:00 - 11:00

Preston Freelancer Meet-Up: September
Sept Freelancer (1).png.png
LBV Hub Networking
23 Sep 2025 - 23 Sep 2025

Preston Freelancer Meet-Up: September

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Speed Networking with BNI
2.png.png
LBV Hub Networking
24 Sep 2025 - 24 Sep 2025

Speed Networking with BNI

Chorley Football Club, Chorley, PR7 3DU

16:00 - 19:00

The Marketing Metrics That Matter – Sept 25
Metris 25.09.png.png
LBV Hub Seminars
25 Sep 2025 - 25 Sep 2025

The Marketing Metrics That Matter – Sept 25

Door4 Office, Burnley Wharf, Burnley, BB11 1JG

09:00 - 11:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV124 Online Graphic
Subscribe now

Weekly news bulletin