Lancashire Hospices Unite for Hospice UK’s ‘This is Hospice Care’ Gifts in Wills Legacy Campaign

Hospices across Lancashire are coming together as part of Hospice UK’s National Gifts in Wills Legacy campaign; ‘This is Hospice Care’ aiming to change perceptions of Hospice Care.

East Lancashire Hospice, Pendleside Hospice, Rossendale Hospice and Derian House Children’s Hospice are uniting to support the national campaign, alongside all of the 143 hospices across the UK that are taking part in the ‘This is Hospice Care’ Gifts in Wills Legacy campaign, a national initiative facilitated by Hospice UK.

The campaign aims to raise awareness about the vital role hospices play in communities, to shift public perceptions of hospice care and to encourage people to leave a gift in their Will.

The campaign, launching on 17th February, will capture the hearts and minds of the nation through a powerful TV advert based on real-life hospice stories. The goal is to encourage people to consider leaving a gift in their Will to support their local hospice, ensuring that these essential services can continue to provide compassionate and specialist care for future generations.

Nicola Hanna, director of income generation and marketing at East Lancashire Hospice, said: “We’re thrilled to be part of this important campaign that not only highlights the critical work we do but also the lasting impact that gifts in Wills can have on our ability to continue providing care here in Lancashire.

"We’re really excited to be partnering up with Pendleside Hospice, Rossendale Hospice and Derian House Children’s Hospice alongside the other 143 hospices across the UK that are coming together to support this incredible campaign.” 

Lancashire Hospices encourage local residents to consider the profound impact that a gift in their Will can have. By 2040, the number of annual deaths in the UK is expected to rise by 130,000, with 90% due to natural causes—these are the people who could benefit from the care hospices provide.

The increase in demand will place unprecedented pressure on our hospices, which already rely on support and funding from their local community to provide services.

Nicola added: “If we don’t start planning now, the gap in hospice care could become very real. This is why we’re urging people to consider leaving a gift in their Will to ensure we can continue to support our community in the years to come.”

Currently, one in four people in the UK die without the care and support they need.

For more information about the ‘This is Hospice Care’ Gifts in Wills Legacy campaign or to find out how you can support East Lancashire Hospice, Pendleside Hospice, Rossendale Hospice and Derian House Children’s Hospice please visit the Hospice UK microsite and search for your local hospice: https://bit.ly/3WZiQe1