Lancashire home care firm appoints PR consultancy

Lancashire-based Alcedo Care Group has appointed Philosophy PR, a boutique PR consultancy, to undertake a comprehensive and strategic 12 months public relations campaign. 

With an office in Preston, as well as several more across the north West, Alcedo Care is rapidly expanding, providing much needed high quality care for clients in the comfort of their own home.  The campaign will be headed up by the duo behind Philosophy PR, Gemma Carey and Victoria Maltby, who have vast experience in the care sector and have made an immediate start.

Andy Boardman, managing director at Alcedo Care, adds: “The company has grown rapidly over the last 12 months and we identified the need to push our brand out to a much wider audience to help consolidate our position as a regional leader. 

“I contacted four different PR agencies and after discussing our requirements with them, it was an easy decision to select Philosophy PR as our PR partner.  Vic and Gem have a great reputation, a can-do professional and dynamic approach and they are a perfect fit for Alcedo Care because of our shared drive and core values.  They haven’t disappointed and have been fantastic from the moment we started working with them.”

Commenting on client win, Gemma Carey, co-founder and director of Philosophy PR says: “We are thrilled to working with Alcedo, a fantastic Lancashire-based brand with strong foundations and exciting plans for the future.  We’re are looking forward to establishing long-term working relationship with them.” 

Philosophy Public Relations is a boutique communications consultancy headed up by experienced consultants Victoria Maltby and Gemma Carey.  A small but passionate consultancy, Philosophy PR is renowned for working in partnership with its clients, delivering on objectives and achieving results.

If you are looking for a fresh communications campaign, or for further information on Philosophy PR, please visit