Lancashire firms team up for motorsport success

By Tim Aldred

30 Jun 2021

The partnership between two Blackburn-based automotive retailers has already yielded its first victory in the British Touring Car Championship.

Bowker Motor Group’s BMW centre in Blackburn has become the official parts provider for the Car Gods with Ciceley Motorsport Race Team. Bowker BMW will also support fellow Blackburn firm Ciceley Motorsport with two sponsored cars.

The Car Gods with Ciceley Motorsport team has entered its first Kwik Fit British Touring Car Championship, driving BMW 3 Series with drivers Tom Chilton and Adam Morgan.

Adam, of the Morgan family which owns Ciceley, has already won his first race for the team, leading the third race of the third round at Brands Hatch 'from start to finish.'

He said: "Both our families go way back. It goes beyond business. My grandad Brian Morgan and Bill Bowker were great friends. Subsequent generations have grown up together. And both families make no secret of our shared passion for Lancashire and motorsport. That’s why Bowker BMW’s support for this 2021 British Touring Car Championship season means so much.”

Chris Eccles, Bowker Motor Group director, said: "We’ve watched Ciceley Motorsport’s successes over the years with great interest and the team’s switch to BMW presented the perfect opportunity to agree a closer relationship.

"We love to see other Lancashire families flying the flag for the county on the national stage."

Bowker Motor Group’s sister company Bowker Transport is a customer of Ciceley Commercials. Preston-based motorcycle retailer Bowker Motorrad has sponsored British Superbike Championship racing team PR Racing since the 2017 season.

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