Lancashire features in National Tourism campaign

By Richard

01 Mar 2013

lancashire-tourism-500x333.jpg

Lancashire is one of the stars of a national campaign highlighting some of England’s rural gems.

Marketing Lancashire, the Destination Marketing Organisation for Lancashire, has been working with the national tourism agency Visit England, on a four week media campaign to promote short breaks and days out in rural Lancashire.  The campaign commenced with the launch of a new microsite  visitengland.com/morecountryside which offers a wide range of ideas on things to do, places to stay and visit, and is linked to everything Lancashire has to offer through visitlancashire.com.

Marketing Lancashire’s three key partners in the campaign are Michelin-star Northcote, winner of Marketing Lancashire’s Small Hotel of the Year 2012/13, the Forest of Bowland, Area of Outstanding Natural Beauty, renowned the world over for its unspoilt countryside and incredible wildlife, and Ribby Hall Village and Spa Hotel, one of Lancashire’s most popular, rural, family holiday destinations, and now offers quality Spa experiences in their award-winning adult only Spa Hotel.

Each of these key partners features on the microsite and in an editorial feature in a Guardian travel supplement dedicated to English rural retreats, due to appear on Saturday, March 9.  Readers will also have the chance to enter an online competition to win a gourmet break at Northcote.

The site highlights Lancashire rural destinations including Pendle and Wyre, attractions including WWT Martin Mere, Brockholes and many of the county’s animal attractions. It also features the new luxury spa at Stanley House Hotel and The Well-Being Farm near Blackburn, a new destination offering stress-busting activities such as Llama trekking, cookery, craft and well-being courses.

Golf, cycling, outdoor artworks, great places to eat and places to stay, also form part of this new rural Lancashire presence on the Visit England site.

Other elements to the campaign include editorial in the Mail on Sunday and a Discover More in Lancashire feature on the extremely popular Jamie Crick programme on Classic FM.  The combined reach of the campaign is around 36 million people.

Ruth Connor, chief executive of Marketing Lancashire, said: “Lancashire has so much to offer for those people wishing to just escape from the day to day routine and to enjoy a relaxing couple of days seeing and doing something different in one of the most beautiful parts of the country.

"We’re very proud of what Lancashire can provide in terms of a rural escape. The quality, value and diversity of short breaks and holidays in Lancashire is hard to beat. This campaign will enable us to make more people aware of our unspoilt and beautiful countryside, the excellence of our accommodation, the wealth of experiences and genuinely warm welcome awaiting visitors in Lancashire.” The Visit England campaign will run throughout March and will be supported by additional digital activity on visitlancashire.com which will continue until the summer.

Enjoyed this? Read more from Richard

Latest news

1

Roundhouse secures approval for new £15m office and industrial scheme in Preston Momentum

Roundhouse secures approval for new £15m office and industrial scheme in Preston

25 Jul 2025

2

Homebuilder's high-performing sales advisers clinch awards Ben Garland and Julia Lorente

Homebuilder's high-performing sales advisers clinch awards

24 Jul 2025

3

Work is set to start on Multiversity project Multiversity Blackpool

Work is set to start on Multiversity project

24 Jul 2025

4

BAE Systems welcomes MOU between Republic of Turkiye and UK for purchase of Typhoon aircraft Typhoon production Warton

BAE Systems welcomes MOU between Republic of Turkiye and UK for purchase of Typhoon aircraft

23 Jul 2025

5

Assystem to double UK jobs to deliver Sizewell C EDF Assystem

Assystem to double UK jobs to deliver Sizewell C

22 Jul 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Preston Tech Connection: Buzz Word Bingo. Challenging Todays's Buzzwords In Tech
July PTC banner long updated.png.png
LBV Hub Networking
29 Jul 2025 - 29 Jul 2025

Preston Tech Connection: Buzz Word Bingo. Challenging Todays's Buzzwords In Tech

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:30

Preston Freelancer Meet-Up: July
Longer July Banner.jpg.jpg
LBV Hub Networking
31 Jul 2025 - 31 Jul 2025

Preston Freelancer Meet-Up: July

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Advantage: AI – A Workshop for Business Leaders – August 14th
Navy--Event Tile.png.png
LBV Hub Seminars
14 Aug 2025 - 14 Aug 2025

Advantage: AI – A Workshop for Business Leaders – August 14th

Door4 Office, Burnley Wharf, Burnley, BB11 1JG

09:00 - 12:00

The Business Network Central & East Lancashire
LBV Header (24).png.png
LBV Hub Networking
21 Aug 2025 - 21 Aug 2025

The Business Network Central & East Lancashire

Mytton Fold, Langho, BB6 8AB

11:30 - 14:15

Morecambe Bay Walk
Walk.jpg.jpg
LBV Hub Awards
30 Aug 2025 - 30 Aug 2025

Morecambe Bay Walk

Arnside, CARNFORTH, LA5

09:30 - 14:00

Longridge Soap Box Derby
Screenshot 2025-06-10 090035.png.png
LBV Hub Fundraisers
14 Sep 2025 - 14 Sep 2025

Longridge Soap Box Derby

Berry Lane, Longridge, PR3 3WH

10:00 - 16:30

Cumbria Business Expo 2025
https---cdn.evbuc.com-images-880461633-4862066883-1-original.20241022-110415.jpeg.jpg
LBV Hub Exhibitions
19 Sep 2025 - 19 Sep 2025

Cumbria Business Expo 2025

Carlisle Racecourse, Carlisle, CA2 4TS

09:00 - 15:00

Help to grow management course
Help to grow - barriers to growth.png.png
LBV Hub Seminars
26 Sep 2025 - 16 Dec 2025

Help to grow management course

Preston Campus , Preston , PR1 2HE

09:00 - 15:00

RISE - Lancashire's unique leadership programme for women
thumbnail_Emma Weston Illustration WENDY BOWERS RISE Illustrstion.jpg.jpg
LBV Hub Seminars
22 Oct 2025 - 18 Mar 2026

RISE - Lancashire's unique leadership programme for women

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:30 - 15:30

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV 123 Online Graphic
Subscribe now

Weekly news bulletin