Kukri ties up Ulster rugby deal
Preston-based international sportswear company Kukri has agreed a five year extension to its partnership with Ulster Rugby, taking the relationship through to season 2018/19.The agreement sees Kukri team up with Ulster Rugby as official kit supplier and retailer for the official Ulster rugby shop.
With an ever-growing army of supporters it has become critical to deliver quality performance sportswear not just for the team but for all the fans that flock to Ravenhill every week.Kukri Group managing director, Phil Morris, said: “This is great news for us and we are delighted to continue our successful partnership with Ulster. Ulster Rugby has continued to go from strength to strength and this deal underlines our commitment to the sport of rugby and the Province of Ulster. This is a true partnership on both sides and we look forward to a very bright future.”
Kukri Ireland’s director and general manager, Terry Jackson, added: “The partnership over the last six years has been very strong; with the redevelopment of Ravenhill and our investment in the new shop we believe the partnership will get stronger and stronger.”The deal has been announced with nearly a full year to go on the existing contract.
This highlights the critical nature of the kit partnership within any club set up but underlines the strength of the partnership that has been formed between Ulster Rugby and Kukri.Fiona Hampton, head of sales and marketing for Ulster Rugby said: “The kit partnership is one of the most vital within the club in terms of provision of top class performance sportswear and also financial income. The deal with Kukri represents the largest sponsorship deal ever done by the club and takes us to the top 4 club kit deals within our sport in the UK and Ireland. "It is based on an excellent working partnership and has the ability to deliver rewards for both parties on hitting mutually agreed objectives. Ulster Rugby are delighted to be partnering with such an innovative brand as Kukri, a company that mirrors our ambitions and that will be critical in helping us obtain them.”