John French

Name: John French
Company: Fat Media
Position: Sales and marketing director

Brief CV:
I worked as a marketing manager of a digital marketing company near Preston before setting up Fat Media in 2005. My current role includes creating and implementing digital marketing plans for key clients and overseeing the consultancy team.

We have a real mix of clients from diverse industries including Balfour Beatty, Booths, South Lakeland Parks and Conlons Opticians. It makes each week’s activities varied and exciting.

What’s keeping you busy at the moment?
Planning for clients’ campaigns in 2010 and working on the production of Balfour Beatty Rail’s new international and UK websites.

Your must-watch TV:
Premiership and Champions League football.

Favourite holiday destination:
Rhodes, bring on next summer!

Ideal way to wind down after work:
A few drinks with friends or playing badminton.

Best piece of business advice:
Try to create and maintain a positive culture as it filters through to everything an organisation does.