IVG launches in Touchwood Pharmacy chain

Preston-based IVG's vaping products have launched into 22 pharmacies operated by a national chain. 

The initial launch consisted of 12 flavours from IVGs range, which are now available in Touchwood Pharmacy sites across the West Midlands, Northampton, and London.

The IVG Bars will be displayed on the main counters in the pharmacies and will have prime location for consumers to help promote vaping as an alternative to smoking, whilst also promoting IVG’s NO2Minors campaign to ensure that only smokers or vapers of legal smoking age are being targeted.

The branding of the product has taken a more clinical shape, with greater focus on the education of vaping versus traditional smoking.

Public health England said that “based on current knowledge, stating that vaping is at least 95 per cent less harmful than smoking remains a good way to communicate the large difference in relative risk unambiguously so that more smokers are encouraged to make the switch from smoking to vaping.”

This partnership will promote this message, offering consumers of legal smoking age a wider choice of reduced risk products.

IVG is also actively looking for more partnerships within the pharma space, where businesses share the same vision and commitment for corporate and social responsibility.

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